In this blueprint I want to help you get started with doing email marketing in a PROFITABLE way.
The first thing you need to understand is email marketing is different than list building. List building as it implies are things you do to build your list.
Email marketing are the things you do to get your list to buy from you.
Yes, they go hand in hand, but they ARE two different things that require different skill sets.
With email marketing you are sending emails to your list to get them to take your desired actions e.g. buying something from you, signing up for something, relationship building things, etc.
So what skills do you need to be able to effectively use email marketing?
Basically you need copy skills or the money to hire someone who has them. We’re going to talk about the copy skills. If you’d rather not develop these skills and would rather hire someone to write your emails for you then you can find people to do just that at many different places, but I highly recommend the Cult of Copy Job Board on Facebook >>> https://www.facebook.com/groups/copyjobs
The Skills You’ll Need:
1. Get Them To Open Up – The very first thing you need to master is getting people to open up your emails. You do this by 1. making your people love you (you HAVE to build a good relationship with the people on your email list) and 2. having subject lines that grab their attention and make them WANT to open your emails.
Note: My friend Rob Stafford has a great swipe file of subject lines that are PROVEN to get people to open up emails. Get these, look at them, and use them to help you create your own subject lines >>> http://www.IMWithLiz.com/ProvenSubjectLines
2. Keep Their Attention – The second thing you must do is quickly get their attention to make them read your email. The first few sentences of your email are vital and should tell the reader exactly what benefit they’re about to get! Why do they need to read your email?
3. Make Them Click – The third thing you must do is get them to take your desired action. Usually that’s getting them to click a link, so they will buy something. The job of your email shouldn’t be to get them to buy. It should lead them to a link that gets them to want to buy.
4. Make Them Love You – Every email you send should have some kind of value in it for the person reading it. If you do this in EVERY email you’ll have skills 1-3 in the bag!
What You Need To Do:
So why not try your hand at this now?
Create an email that’s going to go to your list. Find something that you can promote as an affiliate, or one of your own products, or something they can sign up for that pays you.
Begin by coming up with a subject line that will make them open your email! Again if you need some good ideas for subject lines I highly recommend Rob Stafford’s Email Sniper product which is over 200 subject lines he’s used to get people to open up his emails. These are great for ideas! http://www.IMWithLiz.com/ProvenSubjectLines
Create a few of these subject lines and pick the one you think is the best…
Next start on the actual email…
Remember to begin your email with text that grabs their attention and makes them want to read your email.
After that you need to present them with your call to action to take the desired action you want them to take. As I said usually this is going to be clicking on a link.
And last but not least… Make sure your email provides them some kind of value so you can keep them loving you, opening your emails, and buying from you.
Now this is a great little getting started blueprint, but you should work to continually build your email marketing skills in every single way that you can. Constantly study what others are doing, read all the information you can get on it, and implement what you learn to see what works for you.
Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people with their email marketing? Just post them below!