How I Use Content Marketing In My Business To Get Traffic

So before the term “content marketing” was being thrown around the Internet so much I was using it and not even knowing it was a “thing“. It just made since to me to create content, put it in front of people, and bring them to my site with a call to action.

And that's basically what content marketing is…

Create content that your niche wants to know about, make sure that somewhere in the content there is a call to action to come to your site, and put it in front of them…

Easy right?

Well… It IS, but there are some things you need to know…

1. You've got to create content that people actually want to read/consume. If no one wants to read your content then why create it? They're not going to read it and come to your site, so why waste your time? There are lots of ways to find out what the people in your niche want to know about.

SIDE NOTE: My good friend Arun Chandran has created a guide with 12 different resources you can use to find topics YOUR niche really wants to know about. It's called the Content Creation Formula and you can see it at http://www.IMWithLiz.com/ProductCreationFormula

2. Your content has to be really really really… Did I say really? GOOD! You cannot just throw something together throw it out into the Interwebs and think people are going to crawl over themselves to view it.

You've got to grab their attention with a good headline, a cool graphic, a cool video intro (depending on what kind of content you're creating), and then keep them consuming your content by keeping them engaged. If you're not good at this find a professional to do it for you!

3. Have a strategy! If you create killer content and then just throw it on you blog again… People are not going to come running just to see what you've got for them. Ypu've got to have a strategy!

Example: I have a squeeze page at http://imwithliz.com/sp/ultimate-list If I want to use content marketing to get traffic to that page I need to sit down create 5-10 topics my niche wants to read about, decide what kind of content I want to create (blog posts, articles, graphics, videos, etc) for each of those topics, put a call to action in each piece of content, and then decide how I will distribut my content. I could put it on my blog and tweet about it, share it to Facebook (I have a lot of friends in my niche), use Facebook ads, upload it to YouTube (if it's a video), upload it to graphics sites (if it's a graphic), and the list goes on and on.

So all of this should give you a better understanding of content marketing, and the example above is exactly how I use it in my business. I'll be talking more about creating killer content and how I distribute it in future posts, but for now you should have a better understanding of how it all works and what you need to do so that it actually works for you.

No crap content…

Have a call to action in ALL of your content…

Get it out there…

That's it!

If you have comments or questions please leave them below…

Liz

P.S. Creating content that people actually want to know about and will actually consume is your first step. I mentioned above a killer resource called the Content Creation Formula from my friend Arun. It's got 12 resources in it that you can use to find topics to create any kind of content around that you want. That's where you need to start so make sure you pick this guide up before moving forward! >>> IMWithLiz.com/ProductCreationFormula

Content Creation Formula Is Live!

This week we're talking about content marketing!

If you're not using content in your business to promote your affiliate links, your own products, your programs, etc you need to stop what you're doing and listen up!

Creating content about my niche and putting it in front of my audience brings in LOADS of traffic for me, and we're going to be talking about how I do it this week…

But… I run into a big problem with it ALL the time.

The problem?

Finding topics in my niches that people actually want to KNOW about.

If you just throw content out there people may or may not read it. But if you put content out there people WANT to read they will and then you can get your “stuff” in front of them.

If no one reads the content you're NOT going to make any-money. Plain and simple…

So today I picked up Arun Chandran's Content Creation Formula guide to help me with this issue.

http://www.IMWithLiz.com/ProductCreationFormula

Inside this guide he gives you 12 different ways to generate ideas for content that people actually want.

Just the very first one I was blown away by and had never heard of. I used it and got 6 different ideas for content I can create right now and use in my marketing.

If you're struggling to find content that people actually want to read so you can promote your business to those people then I highly recommend you grab Arun's guide, download it, and start using the resources he's telling you about.

I just did and now have enough content ideas to use to create all the content I need this week for the topic I'll be covering. 🙂 So easy!

Okay… That's it for now. This week as I said I'm going to be talking to you about how to use content to promote your stuff, so make sure you grab the Content Creation Formula Guide so you'll be able to have all your ideas for topics and can use what I'm going to be teaching you!

http://www.IMWithLiz.com/ProductCreationFormula

Talk soon!

Liz

The REAL Secret To Email Marketing

One subject we just don't talk enough about is email marketing. It's my BIGGEST money-maker in my business hands down, and something you should be studying and using DAILY!

First things first…

There is a difference between list building and email marketing.

List building is all about creating the perfect squeeze page with the perfect offer and sending traffic to it to BUILD YOUR LIST.

Email marketing is what you do once you have people on your list. You create emails that get them to do what you want. Usually that's creating a subject line that makes them open your email, and then creating the content of the email that gets them to click the link to whatever you're telling them about.

Of course there's other things you do with email marketing too. Creating emails that build your relationship with your people is a big thing too.

I create two types of emails…

Ones that get people to click on links and ones that just build my relationship so when I do send out an email where I want them to click the link they actually DO IT.

If you don't have a relationship with your subscriber they wont open your emails and they wont click your links which means you'll never make money from them.

Now this is like “big duh” stuff I'm telling you here, but it's important that you understand it so I'm putting it all in the simplest form I can here.

Understanding all of this are the REAL keys to email marketing, and it's where you'll really make some money.

Read this repeatedly… Print it out… But keep it in your head!

Now here's my biggest key to email marketing…

I steal!

Yep… I steal successful emails from others and use them to help me create successful emails of my own.

This is called creating a swipe file.

It's totally legit, so don't think I'm like really stealing. *lol* You just use the emails to help with creating your own. I'm not telling you to copy word for word.

Have an email in your inbox that got you to open it? Then make sure you keep that subject line.

Have an email in your inbox that made you like the sender more or make you trust them? Then make sure you keep that email.

Have an email in your inbox that made you click a link and maybe even buy through that link? Then make sure you keep that email.

Do this over time and you'll create a killer swipe file you can go back to each time you go to create an email.

One of the people I “steal” from to create my swipe files is Matt Bacak because the man creates the best emails I've ever seen hands down!

Right now he's giving you 4,203 of his successful emails he's written over the years. This is like a ready to go swipe file and I can't recommend it enough.

http://www.IMWithLiz.com/BestEmailSwipeFile

I have it and have used it over and over again!

If you want a shortcut to creating emails that actually get people to open up and click on your links then this is the best shortcut out there.

Buy it, download it, and USE it!

It's on a dimesale right now so the price is going up so make sure you get it at it's current dirt cheap price by going to http://www.IMWithLiz.com/BestEmailSwipeFile

Okay that's it for today… I hope what I've taught you here helps and that you really start focusing on learning and USING email marketing in your business daily!

If you have comments, questions, or just want to tell me how much you love this post please leave your comment below. 🙂

Liz

How To Create A JV Page For Your Product Launch

Having a JV page is absolutely vital to your product launch. It's the page you create to tell potential affiliates about your launch and give them to tools they need to launch it.

I've created a complete video tutorial (just under an hour) where you can watch over my shoulder as I create a JV page from scratch. I'm of course using Optimize Press to create this page because I can use templates and I LOVE that!

 

All resources mentioned in this video and all resources about product launches can be found by clicking here.

If you have any comments or questions on what I’ve shared in this video please post them below!

How To Setup A Sales Funnel For Your Product Launch

Okay so far in our talks about launching a product we've talked about a lot of stuff! I told you about my first product launch, we've talked about creating your own product, and how to create sales pages for your product. Now you need to get everything all setup and build your funnel.

Hot Tip!
I’m currently going through his IM Product Launch Training. You can get it for less than $10 by going to http://www.IMWithLiz.com/IMProductLaunching Once you click the order button you’ll be brought to the checkout page. Just enter the coupon code LizSpecial and you’ll be able to get the entire course for less than $10.

There are so many different options for this. I've already showed you the building of your pages, so today I want to show you how to hook those pages up using what I use which is JVZoo.

In the video below I'll be showing you how to setup your sales funnel in JVZoo so that customers are taken through your funnel and delivered to all the pages in your funnel.

All resources mentioned in this video and all resources about product launches can be found by clicking here.

If you have any comments or questions on what I’ve shared in this video please post them below!

The Next Step In Launching Your Own Product

There are many steps to launching your own product. We've already covered the first which is product creation. Now let's talk about your marketing system. AKA Funnel building!

I've done a short little tutorial where I take you inside of a launch I'm currently creating. I'm showing you my funnel (the products that are being sold in my launch) and what I've used to create the pages. There's also a lot of other great tips I share too, so make sure you watch this one. 🙂

.
Note: I show me using Optimize Press in this video. You can get Optimize Press at http://www.IMWithLiz.com/OptimizePress I have listed several resources for learning to write copy that you can access by clicking here.

If you have any comments or questions on what I've shared in this video please post them below!

Killer Idea For Your First Product

So as I said the other day I'm in full on launch mode. I'm working on a launch of my own and once it's all together I'll be revealing it all to you. I'm not doing a “normal launch“, but it's still a killer little strategy that I'm putting together. More on that in a week or so…

For now though I want to take you to the start of things…

Before you can launch a product you've got to CREATE a product.

Duh, right?

This is where a lot of people get stuck though…

They don't know what niche they want to be in or they don't know a topic for their niche and several other “things” that just keep them from moving forward.

So here's an idea if this is keeping you from launching your first product…

Kevin Fehay just taught me something I NEVER thought to do to get a product fast!

Note: I'm currently going through his IM Product Launch Training. You can get it for less than $10 by going to http://www.IMWithLiz.com/IMProductLaunching Once you click the order button you'll be brought to the checkout page. Just enter the coupon code LizSpecial and you'll be able to get the entire course for less than $10.

Simple… Buy a product someone else has created, but that no one else has the right to sell! You can find sites for sale on Flippa.com where you are the sole owner of the product. You don't have to do any of the product creation, creating your sales page, your download page or any of that stuff!

Here are a few I just found…

(At the time of this writing these links were live. If they aren't any longer just do a search for digital products or software and the like. Just make sure that whatever you buy isn't just a product someone had the PLR to and just threw together. You want good original products for your product launches.)

https://flippa.com/6833827-listsegmentingplugin-com
https://flippa.com/6823165-challengebuilder-com

Now it can take time and you'll have to watch Flippa every day for a few weeks to find the perfect product, but it can be done and it is an option where you can have your own product and be on your way to doing a launch for it with just a few tweaks.

Now there are lots of options for finding ideas for your first product…

You can look at the hottest selling products on places like JV Zoo and Click Bank, you can get ideas from places like CodeCanyon.com and you can hire a coach to help you come up with the perfect product for you to create and launch. (Yes, I can help you with ideas for creating your own product by going to http://www.CoachingMinutes.com and getting on the phone with me.)

But…

You've got to have a product before you can start in on the product launch process.

I HIGHLY recommend you grab Kevin Fahey's IM Product Launching and learn for less than $10 (if you use my coupon code) all of his tactics for creating your product. He gives you a lot of great ideas and gives you 9 examples of products he's created. This is a killer course, and I'm LOVING going through it!

You can get it for less than $10 by going to http://www.IMWithLiz.com/IMProductLaunching Once you click the order button you'll be brought to the checkout page. Just enter the coupon code LizSpecial and you'll be able to get the entire course for less than $10.

Okay so now that we've covered the first part of things here (creating your product that you're going to launch) we're going to move on and over the weekend I'll be creating a few tutorials about the next part of things. Creating sales copy and setting up a site to sell your product from.

Stay tuned because I have some great “techy” tutorials coming for you!

To your success!

Liz Tomey

The $37,000 Story

It's been quite a while since I've told this story, but I've told it to many people over the years because I want people to truly understand what happens when you create a product that helps people, and you do a full product launch for it.

So back in 2004 my ex-husband had gotten laid off from his job. We lived in a tiny town (Gates, TN) of about 800 people. Getting laid off from a job in most places isn't a big deal, but when it's in a town of 800 people there's not a whole lot of other jobs. NONE actually…

At the time I was running a direct mail advertising business. My business was doing about $60,000 a year and with his income of about $40,000 a year we lived pretty well. The cost of living in the South of the US is REALLY low and even with 5 kids at home at the time we still did pretty well.

But… When he got laid off our income basically got cut in half.

For years my ex-husband had worked his butt off. He also juggled 5 kids while working his butt off. So when he got laid off we had this conversation…

Me: Hey! I have an idea. You've always been super dad and worked a ton of hours. Why don't you take over my direct mail advertising business, and I'll start an online business. I'm pretty sure I can at least replace your income.

Him: Dead silence…

The look of terror on his face told me this probably wasn't my best idea. After talking about it for a bit I got him on board. Between he and my mom I don't know who had more faith in my abilities. 🙂

So I taught him the ropes of running my direct mail advertising business, and I went to work on creating an online business.

Fast forward six months…

I hadn't created an online business. I just didn't know what to do. There were so many options, and I just didn't know which way to turn.

I knew I had to do something though because…

1. We were almost 4 months behind on our mortgage payment. Folks that's foreclosure status just FYI.

2. We were about to have our vehicles repossessed.

3. Utility companies were threatening to shut off our services.

4. The groceries were getting stretched pretty thin!

So I looked around at all these people running different online businesses and saw a few people talking about “product launches” they were doing where they were making tens of thousands of dollars. Some of them even hundreds of thousands of dollars.

(John Reese hadn't set the record yet in the industry for a million dollar launch at this point. If you know that little fact you've been in the business for a very long time.)

So I decided I was going to create a product and launch it and make a ton of money…

I started looking on forums to see what people were talking about so I could find a topic to create my product around. At the time Joint Ventures (in terms of getting people to promote your products for you) was a HOT topic.

I started asking questions about the topic, and started getting really good answers from people about it. I contacted 10 or 11 of the people who answered me and asked if I could take their answers and compile them into an ebook I was creating called Joint Venture Seeker.

Not one of them turned me down because I told them in return I'd add their name and website to the entry in my ebook. Once I got my ebook created I added in some workbooks that I created to help people, access to a special forum dedicated to networking, and a few other things like recorded interviews.

I packaged everything up, created a download page, created a sales page, and I had my very first product. No upsells or anything like that. Just a great product loaded with information that people WANTED!

(This was way before Mike Filsaime came out with Butterfly Marketing and taught us all about upsells. Again if you remember that you've been in this business a very long time.)

I added an affiliate program in and then went to the people who had given me the initial information for my ebook and asked if they'd promote. All but one of them said yes, and within two weeks of launching Joint Venture Seeker I did $37,000 in sales.

That product launch literally saved my entire family from financial destruction.

It's now 2016 and I've done product launch after product launch now to the tune of millions of dollars since then.

I believe in the product launch strategy so much because it's exactly how I got my start and it's exactly why I am where I am today!

I'm not sharing this story to brag… I'm sharing this story to give you hope. If a high school AND college drop out can create and launch products that not only allowed her to stay home with 5 kids, but her husband too, I know that you can do it.

If you don't have a product yet… Create one!

There's so many options for creating a product in so many different niches and it's never been easier with all the tools and training you have at your finger tips.

Once you have your product, create a sales letter and download page for it.

Once you've done that create a jv page and start contacting people about your product and get them to promote it. Yes there is a lot of strategies and tactics that are involved, but it can be done.

Again with all the tools and training and technology out there, there is no reason you can't do it.

You've just got to start somewhere…

Over the next few weeks I'll be sharing a ton of information with you about launching your own product, so keep an eye out. All posts related to product launching will be located at http://imwithliz.com/category/product-launching

So there you go… Now you know how Liz Tomey got started and the power of launching products. Make sure and leave any comments or questions you have below and I'll reply to you.

To your success!

Liz Tomey

You Should Quit These Things In Your Business

And something I want to talk to you about today is quitting

I'm constantly telling you that you shouldn't quit, that failure isn't an option, and that you need to keep going. For the most part that is true, but there are some things that you and I are doing in our business that just aren't working and you need to QUIT those things.

Let me explain…

I've had a Twitter account for years. I've got over 2,000 followers on there, but I've NEVER been able to engage many of those people. If I can't engage those people they aren't clicking on my links, reading my stuff, buying anything, etc. I'm wasting my time over there!

So I'm quitting Twitter because it simply isn't working for ME. Doesn't mean it doesn't work for others, but it doesn't work for ME.

I recommend you take a look at the things in your marketing and see what isn't working for you and QUIT doing those things.

Facebook marketing both paid and just my regular things I do on there works great for me. Blogging works great for me. Webinars work great for me. Getting affiliates to promote my stuff works great for me. So if all of these things are working why waste my time on the things that don't?

Now I will be keeping my Twitter account because there are some things that I like about it. Like you can do a viral advertising campaign and get people to share your content on there and I eventually want to try out their paid advertising platform, but I'm not going to be tweeting or paying attention to the platform any longer. I can use that time to focus on the things that are WORKING in my business!

If you learn a tactic to market your business and you do everything you can with it to make it work and it simply just doesn't work for you then it's time to quit and either find something else to make work OR put more time into what IS working.

Before you give up though do make sure you're doing everything right with what you're trying and seek help to make sure you are! This is where a marketing coach can help you and if you need someone to look at what you're doing and tell you if you're doing it right I'd love to help you. Just grab a coaching minutes package from me at CoachingMinutes.com and we can get on the phone and I can help you!

So take a few hours today to look at all the things you're doing in your business to market it. What IS working? What is NOT working? Of what's NOT working what can you stop doing?

I'd love to hear your thoughts about this. Just leave them in the comments below…

To your success!

Liz

The Email Marketing Money Gettin’ Blueprint

In this blueprint I want to help you get started with doing email marketing in a PROFITABLE way.

The first thing you need to understand is email marketing is different than list building. List building as it implies are things you do to build your list.

Email marketing are the things you do to get your list to buy from you.

Yes, they go hand in hand, but they ARE two different things that require different skill sets.

With email marketing you are sending emails to your list to get them to take your desired actions e.g. buying something from you, signing up for something, relationship building things, etc.

So what skills do you need to be able to effectively use email marketing?

Basically you need copy skills or the money to hire someone who has them. We're going to talk about the copy skills. If you'd rather not develop these skills and would rather hire someone to write your emails for you then you can find people to do just that at many different places, but I highly recommend the Cult of Copy Job Board on Facebook >>> https://www.facebook.com/groups/copyjobs

The Skills You'll Need:

1. Get Them To Open Up – The very first thing you need to master is getting people to open up your emails. You do this by 1. making your people love you (you HAVE to build a good relationship with the people on your email list) and 2. having subject lines that grab their attention and make them WANT to open your emails.

Note: My friend Rob Stafford has a great swipe file of subject lines that are PROVEN to get people to open up emails. Get these, look at them, and use them to help you create your own subject lines >>> http://www.IMWithLiz.com/ProvenSubjectLines

2. Keep Their Attention – The second thing you must do is quickly get their attention to make them read your email. The first few sentences of your email are vital and should tell the reader exactly what benefit they're about to get! Why do they need to read your email?

3. Make Them Click – The third thing you must do is get them to take your desired action. Usually that's getting them to click a link, so they will buy something. The job of your email shouldn't be to get them to buy. It should lead them to a link that gets them to want to buy.

4. Make Them Love You – Every email you send should have some kind of value in it for the person reading it. If you do this in EVERY email you'll have skills 1-3 in the bag!

What You Need To Do:

So why not try your hand at this now?

Create an email that's going to go to your list. Find something that you can promote as an affiliate, or one of your own products, or something they can sign up for that pays you.

Begin by coming up with a subject line that will make them open your email! Again if you need some good ideas for subject lines I highly recommend Rob Stafford's Email Sniper product which is over 200 subject lines he's used to get people to open up his emails. These are great for ideas! http://www.IMWithLiz.com/ProvenSubjectLines

Create a few of these subject lines and pick the one you think is the best…

Next start on the actual email…

Remember to begin your email with text that grabs their attention and makes them want to read your email.

After that you need to present them with your call to action to take the desired action you want them to take. As I said usually this is going to be clicking on a link.

And last but not least… Make sure your email provides them some kind of value so you can keep them loving you, opening your emails, and buying from you.

Now this is a great little getting started blueprint, but you should work to continually build your email marketing skills in every single way that you can. Constantly study what others are doing, read all the information you can get on it, and implement what you learn to see what works for you.

Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people with their email marketing? Just post them below!