The Email Marketing Money Gettin’ Blueprint

In this blueprint I want to help you get started with doing email marketing in a PROFITABLE way.

The first thing you need to understand is email marketing is different than list building. List building as it implies are things you do to build your list.

Email marketing are the things you do to get your list to buy from you.

Yes, they go hand in hand, but they ARE two different things that require different skill sets.

With email marketing you are sending emails to your list to get them to take your desired actions e.g. buying something from you, signing up for something, relationship building things, etc.

So what skills do you need to be able to effectively use email marketing?

Basically you need copy skills or the money to hire someone who has them. We’re going to talk about the copy skills. If you’d rather not develop these skills and would rather hire someone to write your emails for you then you can find people to do just that at many different places, but I highly recommend the Cult of Copy Job Board on Facebook >>> https://www.facebook.com/groups/copyjobs

The Skills You’ll Need:

1. Get Them To Open Up – The very first thing you need to master is getting people to open up your emails. You do this by 1. making your people love you (you HAVE to build a good relationship with the people on your email list) and 2. having subject lines that grab their attention and make them WANT to open your emails.

Note: My friend Rob Stafford has a great swipe file of subject lines that are PROVEN to get people to open up emails. Get these, look at them, and use them to help you create your own subject lines >>> http://www.IMWithLiz.com/ProvenSubjectLines

2. Keep Their Attention – The second thing you must do is quickly get their attention to make them read your email. The first few sentences of your email are vital and should tell the reader exactly what benefit they’re about to get! Why do they need to read your email?

3. Make Them Click – The third thing you must do is get them to take your desired action. Usually that’s getting them to click a link, so they will buy something. The job of your email shouldn’t be to get them to buy. It should lead them to a link that gets them to want to buy.

4. Make Them Love You – Every email you send should have some kind of value in it for the person reading it. If you do this in EVERY email you’ll have skills 1-3 in the bag!

What You Need To Do:

So why not try your hand at this now?

Create an email that’s going to go to your list. Find something that you can promote as an affiliate, or one of your own products, or something they can sign up for that pays you.

Begin by coming up with a subject line that will make them open your email! Again if you need some good ideas for subject lines I highly recommend Rob Stafford’s Email Sniper product which is over 200 subject lines he’s used to get people to open up his emails. These are great for ideas! http://www.IMWithLiz.com/ProvenSubjectLines

Create a few of these subject lines and pick the one you think is the best…

Next start on the actual email…

Remember to begin your email with text that grabs their attention and makes them want to read your email.

After that you need to present them with your call to action to take the desired action you want them to take. As I said usually this is going to be clicking on a link.

And last but not least… Make sure your email provides them some kind of value so you can keep them loving you, opening your emails, and buying from you.

Now this is a great little getting started blueprint, but you should work to continually build your email marketing skills in every single way that you can. Constantly study what others are doing, read all the information you can get on it, and implement what you learn to see what works for you.

Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people with their email marketing? Just post them below!

Creating And Running Your Own Affiliate Program

Having an affiliate program has allowed me to build a business quicker than any other strategy I have ever used!

Since 1999 I have used an affiliate program in some form and have always made WAY more money with one than without one. It’s a strategy that has worked for YEARS for me now and although it does take some serious work to put it together and get it working it’s well worth it.

If you look at other successful marketers you will see an affiliate program behind their business. It really is the secret sauce to BIG success.

In the following webinar I covered how to get started with creating and running your own affiliate program. The strategies I talked about are not being taught anywhere else, so make sure you grab a pen and paper and take some notes!

If you have any questions please be sure to leave them in the comments section on this post.

Enjoy…

How I Became Liz Tomey

Today, we’re finally going to start talking about viral marketing… YEAH! 🙂

I want to give you an education in viral marketing, and give you a plan that will allow you to use viral marketing the exact same way that I have to not only brand myself, but make a lot of money too.

Many have asked me what viral marketing is, and there are a ton of terms for it. I define viral marketing in this way…

Viral marketing is any action that you do for your business that will be duplicated by others.

So for example, when I give you a free report. That free report probably has my name and website name in it along with my affiliate links. When I give it to you, I tell you that you can give it away too. So you send it out to your list, and a few people from your list send it out to their list, and on and on.

That’s viral marketing, and there are several techniques that you can use, but there’s one technique that has built my business faster than you would believe.

Resell rights products…

Not buying them, but CREATING them!

So many people think these little jems are dead, but they are sooo wrong. This July (2016) marks my 12th anniversary in Internet marketing. Most people think that I’ve been online for years and years, and that’s why my name is well known, but that’s not entirely true.

There’s people who have been doing this longer than me and no one knows who they are and they don’t make much money. It’s not your time you put in. It’s WHAT you put in…

The way that my name got all over the place, the way that my career took off, and the way that I immediately started making $1000’s of dollars a month in affiliate commissions was by creating my own resell rights products, and anyone can do the exact same thing that I have done.

I know that everyone isn’t a writer so I’m going to give a plan for the “do it yourselfer” and a plan for those who could outsource the whole thing.

Okay, for you do it yourself people…

Here is your step-by-step to creating your own resell rights product.

1. Find a topic to write your product on. Internet marketing forums are the best place for this.

Note: If it’s a video or audio product, you’ll still need to pick a topic.

2. Write an outline for your product.

3. Take your outline and fill it in with content. Make sure and put your affiliate links in where you can.

4. Have graphics made for your product.

5. Polish your product up. If it’s an ebook put your ebook graphic in it, and make the formatting look nice. You can even use one of my products as an example if you would like.

6. Create your sales letter for your product, and make it into a web page.

7. Create a resellers package for your product. Again, you could use one of mine as an example. You can get my resell products from http://www.ResellRightsForNewbies.com

8. Upload your product and contact people who you know sell resell rights products, and give them your product to get it out there.

Yes, this sounds like a lot of work and it is, but by doing most of the work yourself, you can save a lot of money. However, this is SO powerful. If you do this at least once a month in no time, you’ll see an increase in money, and in your name recognition.

Now if you don’t know how to do any of the above, you have two choices. Learn to do it or hire someone to do it. So let’s look at this step-by-step and by price if you were to outsource doing this. I totally outsource resell rights product creation now, so it is do-able.

1. Find a topic to write your product on. Internet marketing forums are the best place for this.

2. Write an outline for your product.

Note: You’ll probably want to do this yourself also. All you need to do is find 10-15 points about your topic and put them in an understandable order. If it’s an audio product the person you outsource this to can just write it like an ebook and then read it. If its a video product, you may want to be a bit more specific about what you
want.

3. Take your outline and fill it in with content. Make sure and put your affiliate links in where you can.

Note: Now this you can outsource at places like Guru.com. Tell them what you want, how many pages you need it to be if it’s an
ebook. Audio and video products are going to be different.

Price: $100-$300

You can get ebooks done for about $5 a page on sites like Guru.com.

However… Just because it’s a resell rights product doesn’t mean it can be a crappy product, so make sure you give all the info about the topic that you can. Audio products are going to cost you a bit more, and video products even more.

4. Have graphics made for your product.

Note: In order for your product to compete with all the other resell rights products out there, you’re going to have to have graphics done. These graphics will consist of a header and footer for your sales page, and a graphic image of your product.

Price: $100

You can also find someone at the freelance sites I listed above to do your graphics, or you can just search the search engines.

5. Polish your product up. If it’s an ebook put your ebook graphic in it, and make the formatting look nice. You can even use one of my products as an example if you would like.

Note: Is what you could do here is hire someone to take your product, and polish it up. Send them over one of my resell rights packages and tell them you’re looking for your product to look similar to this. I really recommend you doing this though, so you can put your affiliate links in, and really give it your personal touch.

6. Create your sales letter for your product, and make it into a web page.

Note: I actually should have put this as two steps, because you’ll need to have someone write your copy for you, and then take that copy and make it into a sales page.

Having sales copy written is VERY expensive, so you may want to buy a course on writing copy once you see the prices people charge for copy.

Price for copy: $250-$25,000+ (Yes, I’m serious.)
Price for sales page setup: $50-$100

7. Create a resellers package for your product. Again, you could use one of mine as an example.

Note: You could outsource this too. Just send your product, sales page, and graphics to someone, along with one of my packages and tell them you want it put together like I put mine together.

However, you could easily do this yourself.

Price: $50

8. Upload your product and contact people who you know sell resell rights products, and give them your product to get it out there.

Note: Your same person that did your sales page could create a download page for you, and get everything uploaded to your server for you.

Once you have this done, give your product away to those who can sell it for you, and tell them they can have it under the condition that they will direct people to your download page to download the product.

Why?

Well, if you make your name a squeeze page, and tell them they have to give their email address to get the download link, you could also start building a list. Do this a few times, and you wont have to give your product to people. You’ll have your own list to market them to.

So with this technique, you could…

1. Make money off the affiliate links in your product.
2. Make a name for yourself.
3. Build a list

What more could you possibly ask for?

Resell rights products are the way that I have built my business so quickly and so profitably.

Okay, we’ve had a REALLY long talk about viral marketing and how to use resell rights products that you create to put it to use.

Enjoy!

Liz

Using Facebook Groups For Traffic

Here’s another free way to get a ton of traffic from Facebook.

When we have an interest in something we tend to want to get all the information we can about it. Usually we want to get to know other people who have the same interest too so we have friends we can share our interests with.

That’s why the Facebook groups feature is soooo powerful. If you don’t belong to any Facebook groups go search Facebook (just use the search bar at the top of Facebook) for your favorite interest and you’ll see what I mean.

supfacebook

So how can you suck traffic from these groups?

Well of course by just participating in them, networking, etc…

But an even better way to do it is to start your own Facebook group!

Yep just start one related to your niche!

I have my own Facebook group at https://www.facebook.com/groups/LizTomeyUpdates

What has this done for me?

1. Given me a group of people who look to me for information about my niche (Relationship building which makes people buy from you)

2. Given me a place to advertise my offers and make money

3. Given me a place to advertise offers I’m an affiliate for and make money

Running your own group can be INCREDIBLY profitable for you, and it’s super easy to do.

Here are the steps you need to take…

1. Login to your Facebook account and create your group.

2. When creating your group make sure you make it a Buy, Sell, Trade group because you get a lot of cool functions

3. You’ll want to create a good looking cover image for your group.

4. Make sure you add a good description to your group (make sure to include a link to your main site in the description).

5. Go through ALL the settings and make sure that you use all the options you can.

Once you have your group created, make sure to add some content, and share your group on your Facebook page. Little by little you’ll see your group grow. We will talk about ways to grow your group in future tutorials, but for now go get your group started.

I’ll be posting more information on this post and in future posts about using FB groups to get traffic so stay tuned. 🙂

Hot Tip!
Total FB Takeover is a training course and software program that shows you how to start your own Facebook group, get members, and monetize your groups. The software program allows you to find groups and even manage your own groups. Just the training alone is worth it because it teaches you EXACTLY how to get traffic from Facebook. Check it out at http://www.IMWithLiz.com/TotalFBTakeover

Let’s Talk About Facebook Advertising!

Okay so I want to REALLY get into the paid side of Facebook advertising. I’m seeing SOOOO many of my marketing friends just crushing it with Facebook ads and until now I’ve been scared to dip my toes in the water.

That’s really hard to admit because generally I’m scared of NOTHING! 🙂

So to help me I’m pulling in some favors and I’m going to grill a few of my Facebook advertising expert buddies on this topic, and then I’m going to take all my knowledge and GIVE it to you.

BUT…

I need your help!

If you have questions about anything related to using Facebook advertising I need you to post your comments in the comments section below. Please keep your questions relevant to using Facebook’s paid advertising.

I’ll take your questions and mine, go to my expert buddies, and get the answers we need. Then I’ll give you access to all of my new found knowledge. Sound like a plan?

Okay, but you guys have to help and let me hear your questions by posting them in the comments section below…

I’ll update this post as soon as I have the info we need. 🙂

Liz

The Free Ways To Use Facebook To Get Traffic

Facebook is a great way to get traffic. We’ve all heard that a million times, right?

Well there’s two sides to Facebook… There’s the free traffic methods you can use with it and there are the paid traffic methods you can use with it.

Today let’s talk about the free ways to use Facebook to get traffic! Below you’ll find tactics that I’ve used and know to work. I’ll add to this post as I find more…

1. Network and build your friends list – Before you do anything on Facebook you need to build your friends list with people who are interested in what you have to offer. The best way to do this is to find groups related to your niche, participate in them, and add people from those groups to your friend list.

By doing this when you post stuff to Facebook they will see it. I recommend spending 20-30 minutes each and every day doing this! Nothing you do on Facebook as far as using it to get free traffic will work unless you have a group of people on your friends list that are interested in your niche.

2. Interact in Facebook groups – I mentioned using Facebook groups above, but there are a few ways to use them. With this tactic you need to find Facebook groups related to your niche, interact in them, and when you can post content that leads to your offers. Just be sure that you are allowed to do so and don’t be a jackass about doing it either. BE HELPFUL and not spammy!

3. Create your own Facebook group – A great way to get your offers in front of people is to create a Facebook group of your own related to your niche. Interact in your group, build a tribe, and put your offers and content in front of your group members. Again… BE HELPFUL and NOT spammy!

4. Post content to your Facebook timeline – Now there’s a way you need to do this so that Facebook doesn’t “penalize” you. Facebook HATES to give their traffic away for free. So if you post something and directly put a link into the post they don’t show it to as many of your friends. So is what you need to do is make an intriguing post and then tell people that the link to what you’re talking about is in the comments.

To successfully do this you need to…

a: Make sure your post makes people REALLY want to see what you’re talking about.
b: Use an image to make them stop and read your post
c: Get them to interact – The more likes and shares you get the more of your friends list will see your post

Here’s an example of me doing this on my Facebook page >>> https://www.facebook.com/photo.php?fbid=1028366827186616

Note: Hopefully you’ll be able to see that post. Sometimes Facebook is silly. 🙁

5. Create a Facebook fanpage – Now this is a HUGE undertaking with some serious strategy behind it and it’s not for everyone. If you’re a leader in your niche or you’re trying to build a following behind your brand then this is for you. The short of it is…

Setup a fanpage, provide awesome content, and get people to interact. If you don’t get people to interact no one will ever see your content or become a fan of your page. Because of how much goes into this we will be talking about it more and devoting blog posts and tutorials on how to do it, but I just wanted to quickly mention it here.

6. Make it easy for people to share your content – There are a ton of plugins out there that you can use on your blog that put share buttons on your posts. By using these you’re making it easy for people to share your stuff through social networks. Like at the bottom of this post. 🙂

Also when you post your content on Facebook make sure that you ASK PEOPLE TO SHARE IT! I know mind blowing… 🙂 Seriously, you’ve got to ask people to share your content!

7. Have a contest – You’ve probably heard of this tactic before and although I’m listing it in the “free methods” of Facebook advertising you will probably have to pay for a solution to run your contest. But the basics of this tactic is you give something super cool and desirable away for free in turn for people sharing your content, liking your content, etc.

For example: You have a new ebook that’s about living a vegan lifestyle. You could run a contest giving away something related that is super cool and something people in that niche would REALLY REALLY REALLY want. Get them to share your page about your new ebook and that enters them into your contest.

Now this is another tactic that does take a lot of work and something I’ll be devoting more blog posts and tutorials to because there’s a lot that goes into it.

Okay as I said, I’ll be adding more to this as I try more free Facebook traffic tactics. Until then if you have questions about any of these tactics, have advice of your own, or anything else please leave your feedback/questions in the comments section below!

Liz

P.S. Need help with using Facebook in your marketing? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com

So You Built A List? Here’s How To Cash In On It!

No matter if you have a list of 5 or 50,000 you need to be marketing things to that list that make you money. AND if you really only do have a list of 5 people you need to act like you have a list of 50,000!

Of course you want to write your emails as if you’re writing them to ONE person, but you need to treat even the tiniest of list like it’s huge and you’re making a killing with it because before you know it you WILL be.

Now of course the first thing you have to do with any list is build a relationship with them. I suggest you have at least 3-5 messages loaded into your autoresponder that build your relationship with your list. We call these like, know, and trust emails.

I’m not going to get into relationship building in this post because I’ve created this post to give you a list of ideas of how you can make money from your list, but I did want to mention that whole relationship building because it is THE KEY to getting your list to buy from you.

So, once you have a few people on your list, and they’ve gone through your relationship building emails, here’s how you can make money from the emails you send them…

Tactic #1: Send your list an email about a product you like.

If you’ve used a product that your list would be interested in and you liked the product see if they have an affiliate program. If they do you could tell your list about the product, send them your affiliate link, and make commissions for doing so!

Tactic #2: Send your list an email about a product that belongs to you.

If you’ve already created your own product this is going to be a great big “duh“, but if you haven’t I highly recommend that you do. Creating your own product and selling it is INCREDIBLY profitable.

Note: I only deal with digital products at this point so I only recommend creating digital products. (Ebooks, video tutorials, software, apps, WordPress plugins/themes, etc.)

Tactic #3: Send your list an email about a CPA (Cost Per Action) offer.

A cost per action offer is an offer that you send to your list and you get paid $X for the actions of your users. Actions can be filling out a survey, downloading something, filling out a form, etc. You don’t have to sell your list anything. Just get them to take an action and you could make money!

Tactic #4: Charge your list for emails you send them.

This is kind of like having your own digital product, but you would deliver the content via email. In the industry we call them e-courses. They are simply lessons delivered via email, and you can setup a sales page and offer your own e-course to your list.

Tactic #5: Send your list an email about services you offer.

Do you offer services for your niche? If not see what services they want, see if you can offer them, and then send an email to your list about the services you offer.

Tactic #6: Send an email to your list about a discount or special offer.

I know a guy who does nothing but go to product owners who have an affiliate program he can join, asks them to offer his list a discount on the product, and then he tells his list about the discounted product. He makes tons of money doing this because people LOVE a discount! You’ll need to be in a niche with A LOT of products to do this though. 🙂

Tactic #7: Sell advertising to others.

You’ll need a decent size list for this tactic, but you can sell advertising to others where you email your list their email ad. You don’t make any money off of the actual email, but you get paid to send their email to your list.

Tactic #8: Email your list about monetized web pages on your site.

A great way to monetize your websites are with PPC (pay-per-click) ads (like Adsense) and then send your list to those pages. When they click on your ads you get paid.

Okay I’ll be adding to this last as I find/come up with new ideas and I’ll email you when I do as long as you’re on my list. Not on my list? Then click here. You’ll also learn a ton of other great stuff from me! 🙂

If you have any questions about what I covered here please let me know by leaving your comments below.

P.S. Need help with building your list and/or making money with it? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com

Free Blog Traffic Kickstart Workshop

Getting traffic to your blog (or any website for that matter) can be a real pain in the butt.

Here’s what you need to focus on…

1. Learn several traffic tactics.

2. Picking 2-3 tactics that you learn that you feel like you can implement.

3. Use them and test to see what works.

4. Keep what works and use it!

5. Rinse and repeat until you are using enough traffic tactics to get the amount of traffic you want.

To help you get started I’m giving you free access to my Blog Traffic Kickstart Workshop. Go through it, learn, use, and keep using what works for YOU!

NOTE: The resource document for this workshop is at http://imwithliz.com/downloadz/FBTKResources.pdf and the My Traffic Tactics resource sheet is at http://imwithliz.com/downloadz/MyTrafficTactics.zip

Hot Tip!
I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him!

If you have any questions about what I covered in this workshop please leave your comments below!

Track It Or Die!

I do all kinds of different things to get traffic to my websites. Depending on my goals (getting people to subscribe to my list, buy my products, click on a link, etc) and the niche I’m in always depends on WHAT tactics I use.

Hot Tip!
I recently went through John Thornhills Simple Traffic Solutions course at http://www.ThisKicksButt.com/SimpleTrafficSolutions and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him!

But… How do I know what’s working?

Tracking!

If you’re not tracking at the VERY least WHERE your website traffic is coming from then how do you know what tactics are working?

You don’t!

If you’re spending 2 hours a day on SEO and you’re not getting any traffic from your efforts then you’re wasting 2 hours a day.

If you’re spending an hour a day and say $100 a day using Facebook advertising and you’re not getting any traffic from that you’re wasting your time AND your money.

Side Note:
Facebook has some built in analytic tools so make sure you pay attention to those.

Not learning all about your options for tracking can be daunting and send you into a total information overload melt down. I know it did me that way for YEARS, and I just didn’t track anything because of it!

So instead of focusing on the complex stuff and getting overwhelmed I started with an easy solution and you should too.

If you’re using anything but WordPress for your site you don’t have a lot of options, but if your site is built using WordPress you can use a simple plugin to get all kinds of information about your traffic efforts.

This plugin is called JetPack!

Here’s a screenshot of what it tracks for me…

stats

Now this isn’t the best analytics program around, but it’s quick, easy, and simple and if you’re just getting started with tracking your traffic efforts that’s exactly what you need.

So today I’d like to see you install the plugin, do some things to get traffic to your website, and in a few days see what is and what is NOT working.

Now… How hard was that?

This is going to allow you to “dip your toe in the water” in tracking your traffic tactics and show you what is and isn’t working right away.

Now as your site grows and your business grows of course you’ll want to use something bigger and better, but for now you’ve got something you can start using right away!

Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people track their traffic efforts? Just post them below!

List Of Content Creators

One of the most important things in your online business is content. And not just any content, but killer content that makes people want to get on your list, buy from you, etc. It takes lots of time and practice to create good content, but just do some research and you’ll find tons of people who can teach you to do it.

In the mean time if you can’t create your own content I’ve put together the following list of people who you can pay to create content for you.

Note: Some of these people I know personally and some of them I do not. Before hiring someone to create content for you search them out online and make sure you see samples of their work. If you know someone who provides content creation as a service and they’re REALLY good at it please contact me and let me know about them. These people are listed in no particular order. I’ll be updating this list as I find new people for you!

1. Sylviane Nuccio – http://www.sylvianenuccio.com/hire-me

2. John Gergets – http://johngergets.com/services

3. Anne Maybus – http://cleverstreak.com