I have a question for you… Humor me for a minute. 🙂
Why do you send emails to your list?
Because you want them to take some specific action, such as clicking on a link.
Right? Duh, Liz! 🙂
But, if you’ve already started up your email list, then you know that subscribers don’t tend to do a lot of clicking. Sometimes they don’t click on the links in your emails. And let’s be honest: sometimes they don’t even bother clicking on your email itself to open it.
The good news is that you can turn that all around starting today by taking a look at these 15 ways to get more clicks in your email campaigns.
1. Use Images
Big walls of text are boring. You can break up the content by using images. Not only does this make your email more aesthetically pleasing, a well-placed image can also draw your reader’s eyes into the content.
Check out these tips for using images effectively:
Use simple images. Busy images are a turn off, as the viewer doesn’t know what to focus on. Use simple images, such as an image with one or two people or objects
Show happy people. If you’re using images of people, show happy people who are looking at the camera. Alternatively, the people in the photo should be looking in the direction of the text. That’s because your reader’s eyes tend to naturally follow where the subject of a photo is looking.
Place images near important text. This draws the reader’s eyes back into the content.
2. Write Enticing Subject Lines
We've talked about getting people to open your emails using subject lines, but you can't get anyone to click on the links within your email if they don't open it! If your subject line doesn’t capture your subscribers’ attention, then they’re not even going to bother opening your email.
Check out these tips for writing enticing subject lines:
Present a benefit. Let readers know what’s in it for them if they open your email. For example: “Eat this yummy food to lose weight…”
Ask an intriguing question. For example, “Are you making these deadly copywriting mistakes?”
Keep it short. Some mobile phones cut subject lines to as few as 25 characters, while other email clients cut them off at around 50-60 characters. So be sure to get the gist of your headline in the first few words to get the click.
3. Arouse Curiosity
You can use this tactic in three ways:
1. Arouse curiosity in your subject line to boost your open rate. Example: “Do you know this copywriting secret?”
2. Arouse curiosity in the beginning of your email to keep people reading. Example: “In just moments you’ll discover the #1 way to increase your golf drive by 25 yards!”
3. Arouse curiosity near your call to action to get the click. Example: “Find out what million dollar marketers know about creating six-figure product launches. Click here to discover these secrets now for yourself!”
Here’s the next tip…
4. Offer More Information
The idea here is to simply offer something very valuable to your readers, and then offer them more (as a paid product). This valuable thing might be a free report, an app, a checklist, a gear list or even just a really good article.
“Now that you’ve seen the exact checklist I use to get my membership sites up and running, you’ll want to get your hands on my complete profitable site system. Click here to check it out…”
This will get them clicking for MORE!
5. Segment Your List
The idea here is to create targeted segments of your list so that you can send out targeted content and ads to these specific segments. The more targeted your emails, the more clicks you’ll get.
For example: let’s suppose you have a dog training list. If you segment this list into obedience training, trick training and agility training, you’ll get a much higher conversion rate.
Here are three ways to segment your list:
Send your existing subscribers to another lead page. Each lead page you correct should correspond to a specific segment of your list.
Segment your lists according to what they buy. For example, if someone purchases a book on a particular topic, then you can add them to a customer list that’s targeted to this topic.
Get subscribers to tell you what interests them. You can ask them to simply place a checkmark next to topics that interest them at the time they’re first joining your list, and then segment your list according to interests.
6. Format for Easy Readability
Here’s the long and short of it: if your email looks hard to read, people will bail on you.
So format for easy readability using these tips:
Use short words, sentences and paragraphs. This creates a lot of white space, and makes it easy for readers to jump in.
Don’t write at a college level. Instead, make it easily consumable for the average reader. What you’re reading right now is an example of making your writing accessible.
Use a conversational tone. A friendly tone and entertaining comment will keep people reading.
7. Send a Series of Emails
People rarely buy something the first time they come in contact with it. That’s why you can boost your clicks and conversions by sending a series of emails that all promote the same offer.
For example, create a three-part series called, “The Three Secrets of Selling Your Home Fast.” Each email would explain one secret, as well as provide a link to a related product.
8. Focus on a Single Call to Action
The point is, each email should focus on ONE primary purpose. If you ask people to click on multiple links for multiple offers, your conversion rate will drop. That’s why each email you send should focus on one link and call to action.
9. Include Your Link and CTA More Than Once
Even though each email focuses on one call to action, you need to repeat the link and call to action multiple times throughout your email.
Include a clickable headline.
Embed your call to action and link in the middle of the content.
Create a call to action button and place it at the end of the email.
TIP: The idea is to tell people to take action and give them the link to do so. Next, give them even more reasons to take action, and then repeat the call to action and link.
10. Reward People For Taking Quick Action
If you give people a chance to procrastinate, they will. If they leave your email without clicking, it’s unlikely they’ll come back. That’s why you need to create a sense of urgency. And one way to do that is by rewarding people for taking quick action.
Be one of the first 100 people to act now, and you’ll get a copy of “Online Business Made Easy” absolutely free! Click here to get yours now…
11. Write One-to-One
So many email marketers make the mistake of referring to their “subscribers” or their “list” in their emails. Don’t do this. You want each of your subscribers to feel like you’re writing to them one-on-one.
Don’t make any references that suggest you’re writing to multiple people. For example, avoid words such as subscribers, list, readers, prospects, etc.
Know your audience. The more you know about them, the easier it is for you to create targeted content that makes them feel like you’re talking directly to them.
Use a conversational tone. Make your subscribers feel like they’re reading a personal email from a friend.
12. Be Emotional And Personal
Here’s a simple truth: once someone “connects” with you and your email message, the more likely they are to take action. People do business with those that they know, like and trust. That’s why it’s important to evoke emotion and personality in your emails.
Tell stories. Not only does a good story evoke emotion, it also engages readers and keeps them reading.
Empathize with readers. Let people know that you understand how they feel about the problem (if you really do understand!).
Get them to imagine the joy of the solution. If people can imagine how good they’ll feel if they solve their problem, they’re more likely to click your link. Tell how it changed your life.
13. Promise and Deliver Tremendous Value
Sad but true: your prospects are used to people over-promising and under-delivering. You can pleasantly surprise them (and bond them to you like glue, creating loyal customers) by delivering tremendous value.
Sending them valuable freemiums that others in your niche are charging for.
Being sure each email you send is in-demand, valuable and high quality.
Sharing some of your best content with your subscribers.
Giving your subscribers things they can’t get anywhere else (such as exclusive deals, tools and content).
14. Use a Bullet List
A bulleted list of benefits gives you two awesome advantages:
It sets important content apart. In fact, many people are conditioned to looking at bulleted lists, as usually they contain important information and benefits.
Skimmers will take notice. This is a great way to draw a skimmer/scanner back into your content, lead them down to your call to action, and get more clicks.
15. Test, Track and Tweak
Don’t guess at what produces great results for you. Instead, test, track and tweak every major part of your email.
Now most people know to test subject lines, email openers, calls to action and offers. However, don’t forget to test the design of your email.
The overall design or template you’re using, including the layout.
The design colors.
The graphics and their placement.
The call to action buttons (both the design and the text).
Most major email service providers have built tracking tools right into their platforms so you can easily split-test your emails.
Now let’s wrap things up…
You just discovered 15 effective ways to increase clicks across all your email campaigns. These proven methods work for me, they work for countless other successful marketers around the world, and I know they’ll work for you too. But don’t take my word for it – start implementing these tactics today to see for yourself!