Every Internet business owner looks for ways to generate more income from their email campaigns. Well here’s where it all starts: you need to get people in the habit of opening your emails.
If your subscribers are not opening your emails, then they’re obviously not going to see your awesome content and strong calls to action.
So how do you get people in the habit of tapping open your emails the second those emails hit the recipients’ inboxes?
Take a look at these seven proven ways…
1. Send Emails When Your Audience Can Take Action
Since so many people have mobile phones, most folks are almost always connected and monitoring their inboxes. However, just because they’re monitoring emails doesn’t mean they have time to take action on them.
If they open your email and don’t have time to take action, then it’s unlikely they’ll remember to take action later. By that time, their inbox will have filled up with your competitors’ emails. Yikes!
So what you need to do is figure out when your readers are not only online, but they also have time to respond.
Here are four steps you can take to figure out the best time to email your list:
1. See when most of your subscribers originally joined. For example, if a lot of people seemed to join on Tuesday morning, then that’s probably a good time to send emails.
2. Think about your audience. Where do they live? Do they work? If so, what are their work hours? What kind of hobbies do they have and when do they do them? Answer these types of questions, and you’ll get a better idea of when your prospects have time to read emails.
3. Look at when your audience is otherwise active. For example, when are they commenting on your blog or social media pages?
4. Test and track. Ultimately, this is the best way to figure out exactly what days and times are best for mailing your subscribers.
2. Broadcast Emails Regularly
The idea here is to get your subscribers used to receiving your emails on certain days at certain times. Indeed, you want your subscribers to look forward to your regular emails.
For example, you might create a regular feature, such as offering a new freemium every Friday. You can bet your readers will eagerly open every email they get from you on Fridays!
3. Offer Your Best Content and Deals
Sometimes email marketers figure that since they’re offering their newsletter for free, then they can offer content that’s worth zero dollars. That is just the opposite of what you want to be doing. Instead, you should be offering your BEST content to your readers.
You want your readers to be thoroughly impressed every time they open your emails.
That means you should be consistently sending out high-quality content. Every. Single. Email.
You should also be offering your best deals to your subscribers. Reward them for staying on your list by offering bonuses and discounts that they can’t get anywhere else.
4. Build Anticipation
The idea here is to use your current email to boost response for an upcoming email. You do this by building anticipation, as well as telling readers exactly when to expect the next email.
For example: “Stay tuned, because tomorrow you’ll discover a surprising way to save thousands of dollars on your taxes this year. You won’t want to miss this, so keep an eye on your inbox…”
5. Use Relevant Subject Lines
You can get away with using irrelevant subject lines… once. But once you do one “bait and switch” where the subject line doesn’t match the content, your readers are going to lose faith in you. And that means they’re not going to open your future emails.
Let me give you an example…
Subject line: Here’s your $5487 affiliate check…
Email: If you join my affiliate program today, you could be receiving emails like this every month!
See how that works? You get people thinking they’re getting money, and then you pull a fast one on them. They’re going to be disappointed. They’re going to trash your email. And they might even unsubscribe. In other words, use only relevant subject lines … not “clickbait” type subject lines!
6. Format For Mobile
More and more people are checking their emails on their mobile phones, which means you need to be absolutely sure your emails look good. Of course if you’re sending text, it’s generally no problem. Just be sure to have plenty of white space, and put links on separate lines so they stand out and they’re easy to tap/click.
And what if you’re sending HTML emails? Then you need to be sure you’re using a responsive design template. This means the design, images and columns should naturally grow or shrink to best fit the user’s device and screen size.
7. Resend Unopened Emails
Most every major email service provider (such as Aweber) provide tools for you to track how many people are opening your emails and clicking on your links. Better yet, these service providers also give you the tools to segment out the people on your list who didn’t open your last email. And that means you can send a follow-up emails to those folks.
Don’t send out same email with the exact same subject line and pre-header (preview) information. It’s possible the recipient decided to simply not open your last email because it didn’t grab their attention. So offer something new—a new benefit, and/or a pinch of curiosity to persuade recipients to open this second email.
Okay so… You just discovered seven proven-effective ways to get your subscribers in the habit of opening your emails. If you apply AT LEAST one of these tactics, you’re bound to see an increase in your open rate and overall conversions. But don’t just choose one method. Instead, put them all to work for you as soon as possible to see what they can do for your response rates!