The Daily Life Of An Online Business Owner

Okay we are at the fifth and final part of this series, and just as a recap here's what we've covered…

1. How to find a niche that you love and that is PROFITABLE. Both things are vital!

You can see that post at http://liztomey.com/blog/do-you-love-your-niche

2. Setting up your business foundation. Another vital component, and you've GOT to do it right.

You can see that post at http://liztomey.com/blog/the-biz-foundation-method

3. Monetizing the business you've built.

You can see that post at http://liztomey.com/blog/turning-on-the-money-in-your-business

4. Driving the RIGHT traffic into your new business.

You can see that post at http://liztomey.com/blog/the-truth-about-traffic

Today we're going to wrap things up by talking about what you need to be doing each day to keep your business running.

Now there are so many different types of online businesses that you can run, so this is going to be different for everyone, but here's what most people will be doing.

Some of things you will do daily, some weekly, some monthly. Is what I recommend that you do is write down everything you need to do and then input it into a calendar.

I have Google Calendar setup for this, and have it set to email me every morning at 5am with my “to dos” for the day. I get an email every day and know exactly what I'm supposed to be doing, and this keeps me super focused and on track!

Alright so let's take a look at the typical stuff and this is in no particular order.

Customer support – It doesn't matter if you're selling your own products, selling products as an affiliate, or just running a content site you monetize with ads. There are real people coming through your business. If you're not selling your own products you will have less customer support than someone who is, but you still need to make sure that your audience has a way to contact you, and that you are responding back to them.

Learning – You can never stop learning. Either you're learning about new marketing tactics and strategies you can use in your business, how to make more money in your business, other ways to make money, and the list goes on and on, but you need to have dedicated time to learning more about running your business.

Content creation – If you have an online business it's in constant need of content. Your content hub for your business foundation always needs content, if you're using social media to get traffic then your social media sites always need content, if email is part of your online business then you need content for that, and the list goes on and on.

Money makers – Every day my first thought in my business is what is going to make me money today? What can I add to my business to make more money? Finding a product to promote as an affiliate. Working on creating a product to sell. Creating a marketing campaign. There are so many things you can be doing, but every day I'm working on something that makes me money either right this moment or in the future. You need to be working on this daily too.

Traffic – Like we talked yesterday. When you stop working on getting traffic into your business, the traffic stops, and you don't make money. Every single day you need to be working on traffic. I typically split my working time in half. Half of the time I have to work I spend on traffic generation. The other half is devoted to everything else.

Now as I said… Depending on your business will depend on what of these things you'll do and how much you will do of them. There are many many many other things too, but you get the idea here.

So back to my advice above…

Spend a week running your business, as you do things, note them. Then take those notes and input everything into a calendar so you have something to look at each day and KNOW what you're supposed to be doing.

Okay… That wraps up this series!

We've covered a ton of information, and I hope you're putting it to use.

If you'd like to see a complete online business built from scratch, and how all of these things work together, I highly recommend that you grab a seat in the Get An Online Business Workshop.

Everything I've covered in this series is covered in this workshop, but you get to see it ALL put into action, so you can do the same thing.

Right now the price is discounted, so make sure you check it out right now before the price goes up again.

You can grab your seat at https://learningim.com/get-an-online-business-workshop-wp

Talk soon!

Liz

The Truth About Traffic

If you've been following along lately, I've returned back to the basics because I realized that many many many MANY of my readers are struggling when it comes to creating an online business.

For those of you that are killing it. Congrats! We're going to get back to our “regularly scheduled” program soon, but THIS series is all about the basics.

So far I've covered…

1. Finding a niche that you love and that's actually profitable.

2. Creating a business foundation for your chosen niche.

3. Monetizing your business.

Now today I want to talk about traffic.

Once you have the first three things in place then you're ready for traffic.

Or are you?

So the first lesson I want to give you in traffic is that you need to be ready for it.

Is the page your sending traffic to ready for traffic?

Does it look good? Is it easy to navigate? Does it have a strong call to action?

Whatever it is that you're sending traffic to (be it a squeeze page, a sales page, a blog post, etc) needs to have ONE job and that job needs to be clearly stated.

For example if you're sending traffic to a squeeze page. You need to make sure you've got a good offer there that people will actually WANT, and copy that makes them want to get it right NOW, and an easy way for them to get it.

So the first step in getting traffic is making sure whatever you're driving traffic to is READY and will actually work for you.

Why would you want to go through the effort of driving a bunch of traffic if what you have isn't going to get you the results you need!

Now the next step is deciding what route you want to go with getting the traffic.

This is where most people melt down and try EVERYTHING.

DO NOT do that.

Is what you need to do is understand there are basically three ways to get traffic.

1. You can buy it.

You can pay for ads on social networks, you can buy advertising space on sites that offer it in your niche, and the list goes on and on.

If you KNOW that what you have gets results (meaning people buy from you, or optin to your list, or whatever result you want) then this is a great option because you will be able to recoup your investment and then some.

However if you don't KNOW that what you have gets results then you're going to spend A LOT of money getting it all figured out.

My rule of thumb with paid advertising is that I wont use it unless I KNOW I have something that will get results.

2. You can borrow it.

When I say borrow I mean use the traffic that others can send you. This is where you'll get affiliates to send you traffic and you pay them a percentage of your profits, or pay them for actions their people take. There's a lot of ways to do this, but you need a product and an affiliate program.

3. You can mine it.

This is where most other traffic tactics live. This is where you are doing things to get the traffic. You're “mining” it. You're digging for it. Tactics like blogging, social marketing, guest blogging, SEO, YouTube marketing, and the list goes on and on and on and on.

And mining it is where 85% of you will be at.

Now the last thing when it comes to driving traffic…

No matter HOW you decide you're going to get it you need to make sure that you're doing SOMETHING to get traffic every single day.

If you're using paid advertising you need to make sure that your ads are working (stat checking), you need to be testing other ads against your ads to get them working better, you need too be looking for more places to advertise, etc.

If you're running an affiliate program you want to be working on reaching out to affiliates, creating new promotional tools, etc.

If you're mining it well that's hard to say because there's about a million different ways to mine it. 🙂

But you get the idea here. You need to be doing something each and every day no matter how you're driving traffic.

Okay so let's wrap up our talk on traffic here.

When it comes to getting traffic you need to…

1. Make sure you have something that is ready for it.

2. Know how you're going to get it

3. Never stop getting it. When you stop driving traffic you stop getting results. PLAIN AND SIMPLE!

Need more help with getting traffic? Then I highly recommend you check out the Get An Online Business Workshop. Everything I just went over with you is covered WAY more in-depth in that workshop PLUS everything else we've covered over the last several days.

You can grab your seat at https://learningim.com/get-an-online-business-workshop-wp

Okay that's it for today. Tomorrow we're going to wrap this all up and I'm going to tell you what you need to be doing each day to run your online business.

Talk soon!

Liz

Turning On The Money In Your Business

And we're back… This is the third installment in a series of five blog posts I'm doing all talking about building an online business in a niche that you love and that actually makes you money.

I'm talking to those of you who don't have an online business setup yet and/or who have failed at getting one setup.

In the first installment in this series I talked about finding a niche that you LOVE. You can see that post at http://liztomey.com/blog/do-you-love-your-niche

In the second installment in this series we talked about building a business foundation which is VITAL to do once you have your perfect profitable niche picked out. If you missed that post you can see it at http://liztomey.com/blog/the-biz-foundation-method

Now once you have that perfect profitable niche AND a business foundation set up then you're going to move on to monetization and that's what we're going to be talking about in this post.

Show me the money!

So first things first… Depending on what your niche is will depend on how you're going to monetize it. You can also do “monetization stacks” where you use multiple monetization methods.

For example… In my Internet marketing business where I help people build and marketing online businesses, I sell my own digital products, but I also selling coaching, make money as an affiliate marketer, sell services, and have even sold physical products (a tshirt).

That's monetization stacking.

So let's say you're in the weight loss niche. This is a niche I'm going into and letting my attendees of the Get An Online Business Workshop watch me develop. I have created my business foundation in it and will be monetizing it by…

1. Creating my own digital products. (Journals and trackers and stuff like that. No ebooks or courses. I want to give people tools not teach in this niche like I do IM.)

2. Physical products. (Creating branded supplements, powders, etc., physical journals and trackers)

3. An mobile app. (Obviously not sharing the details there. 😉 )

4. Affiliate links

There are so many different ways you can monetize your business once you have a business foundation setup.

Here's a short list…

1. Digital products you create. (Ebooks, courses, software, app, etc.)

2. Physical products. (The list is never ending here. 🙂 )

3. Products your an affiliate for. (Again the list is never ending here and you can promote physical and/or digital products)

4. Ads (You can sell advertising on your site, emails to your list, put PPC ads on your site, and so much more.)

Now there are tons of sub categories for each of those things, but those are basically your options.

And as I said you can use one or all or any number of them in between that you want.

You simply need to research what people in your niche want and give it to them!

Whether you develop the products yourself, pay others to develop them for you, and promote products as an affiliate, you still need to find what your people want, and then figure out how to give it to them.

Okay so we've gone through the first three steps here…

1. Find your perfect profitable niche

2. Build your business foundation

3. Decide how you're going to monetize it and DO it.

The next thing we're going to talk about is…

TRAFFIC!

Once you have your niche, you've built your business foundation, and you've gotten everything monetized you need to turn on the traffic, and that's what we're going to be talking about in the next installment of this series.

If you'd like to learn how to do all of this then I highly recommend that you grab a seat in my Get An Online Business Workshop where I will show you how to do all of this step by step!

https://www.LearningIM.com/get-an-online-business-workshop-wp

Here’s what you’re going to learn in this live 5-day workshop.

Day 1: You’ll learn how to pick a niche, make sure it’s profitable, and make sure it’s one you’re actually going to enjoy so you don’t get bored and wander off. 🙂

Day 2: You’ll learn how to create an online business foundation that is absolutely VITAL to your success. This system is super easy to setup and can be done in about a day! Sorry no push-button BS here.

Day 3: This is the day you’ll learn how to monetize your new business foundation so you can actually make-money with it! Yeah baby!

Day 4: Want to REALLY know how to get traffic? This is the day you’ll learn the TRUTH about getting traffic and how to make sure you’re ready for it.

Day 5: Clueless as to what you need to do each day to run an online business? Today is your day then because you’re going to learn everything you need to do daily to keep your business making you money 24/7.

Here’s the bottom line…

Right now you have the chance to clear the fog and confusion from your brain and be lead straight to success by someone who has been running multiple online businesses for almost 15 years now.

ME! 🙂

With what you’re going to learn PLUS having all the help you need you’re going to be unstoppable!

NOW is YOUR chance to grab a seat in the Get An Online Business LIVE Workshop (at a HUGE discount), and finally get that business setup that you WANT for the freedom lifestyle that you NEED!

BUT… You only have a few days to get in on this offer, so do this NOW!

https://www.LearningIM.com/get-an-online-business-workshop-wp

Okay… Shameless plug over. 🙂

I'll see you in the next installment in this series in just a couple of days.

Talk soon!

Liz

The Biz Foundation Method!

If you haven't heard yet (I've been going on and on about it) I just released a brand new workshop to help those of you who haven't created an online business yet.

OR

You've attempted and just can't get anything to work. 🙁

It's called the Get An Online Business Workshop and you've only got a few more days to jump in on this so make sure you grab your seat now if you want to learn how to create an online business that you'll love AND actually make-money with!

https://www.LearningIM.com/get-an-online-business-workshop-wp

On Day 2 of the workshop I'm going to be showing you how to create a business foundation for the niche that you decide upon.

Don't worry I teach how to pick a niche on Day 1. 🙂

Here's the thing…

If you don't have a business foundation, you're done before you even get started.

Your business foundation consists of two things…

1. A page to build your list/audience – This doesn't need to be hard. People think you've got to create some amazing offer. You DO NOT! I have a super simple way to get people to jump on your list.

2. A content hub – YES! You need content, but quality wins over quantity. A simple blog will allow you to house your content for a multitude of purposes, but all lead to you building your list with it.

That's it!

That's a complete business foundation.

Now of course there are strategies you must use to do all of this right, but that's ALL you need to get started. Stop making this so hard!

And if you want to learn how I do it, then I highly recommend you grab a seat in my the Get An Online Business Workshop and learn how to setup your business foundation.

Like I said… You've only got a few more days to grab your spot before the price goes WAY up, so grab your seat at https://www.LearningIM.com/get-an-online-business-workshop-wp

Okay so far we've talked about picking your niche (I cover that on Day 1 of this workshop) and now building your business foundation (I cover that on Day 2 of this workshop). Tomorrow we're going to talk about monetizing everything and what your options are.

Talk soon!

Liz

Do You LOVE Your Niche?

Hey gang!

The other day I told you about the opening of my latest workshop… The Get An Online Business Workshop!

https://www.LearningIM.com/get-an-online-business-workshop-wp

On Day 1 of the workshop we're going to be starting from the very beginning of building an online business. I've seen a lot of people in niches that aren't profitable and/or that they don't love.

Here's the thing…

1. If you're in a niche that doesn't have buyers, you're never going to make-money in that niche. Do you want an online business that DOESN'T make-money?

Of course not!

You absolutely MUST find a profitable niche to build your business in.

So if you're not making-money with your online business it just might be that you're in a niche that doesn't have any demand.

This is pretty unlikely, but it DOES happen.

2. On that same note you might be making a “little” money in a niche and you've tapped it out. If that IS the case (and it could be likely) then you need to learn to broaden that niche and/or pick a more profitable niche.

3. You have no niche. You've done nothing to build an online business, and maybe you're even stuck when it comes to making the decision on what niche to pick.

If any of this applies to you, then you NEED to grab your seat in the Get An Online Business Workshop!

https://www.LearningIM.com/get-an-online-business-workshop-wp

On Day 1 of the workshop I'll show you how to pick a niche that is PROFITABLE and that you LOVE!

Both of these things are vital…

Yes, you CAN just go into a niche that is really profitable even though you don't like the niche, but how well do you think you'll do if you don't actually like the niche?

I can answer that because I've done it…

You WON'T do well. 🙁

SO I'm going to show you how to uncover super profitable niches that you either like and know about or would like to know about.

Plus I'll give you several niches that I know for sure are profitable and you can just pick one of those that you LIKE instead of doing the research yourself.

By the end of Day 1 you will know exactly what niche to go into and FINALLY be ready to start build a business in a niche you know will make you-money, and that you'll enjoy for years to come.

Here's the deal though… You've only got a few more days to get into this workshop at the discounted price. In just a few days the price is going to go WAY up, so make sure you grab your seat right now!

https://www.LearningIM.com/get-an-online-business-workshop-wp

Talk soon!

Liz

4 Steps To Build Your Email List In 24 Hours

I see a lot of people out there struggling with building an email list and the reason being is because the “gurus” are trying to make it harder than it really is.

It's NOT hard!

You simply dive in head first, get SOMETHING setup, and tweak it as time goes on.

OR

If your first attempt is totally horrible you start fresh and do it better.

So before you even get started here please understand that building your list isn't hard and if you fail at it you can always start over.

Now take a deep breath and repeat that sentence over and over, and then dive into this tutorial.

What I'm going to give you here is a complete tutorial on how to start building your list in just 24 hours from right now.

Ready?

Let's go…

Step 1: Give Em' Something!

What problem does your target prospect have?
What can you create to give them (for free) to help them?

What does your target prospect WANT?
What can you create to get it to them?

This is going to be different for everyone because everyone is selling different things (or you're trying to get people to join different opportunities). But these two questions cover just about everyone.

Once you can answer this question then get to creating “the thing” you can give them for free.

Example: You want to build a email list of people interested in playing pool so you can sell them things related to playing pool. You could create a quick video series showing some “trick shots” they can do to “wow” their friends. And remember… YOU don't have to be the one creating. You could find someone who can do this for you.

Example: You want to build an email list of people interested in building their own website for their business. Create a checklist of what they need to do. Again, you could pay someone to create this for you.

I could go on with a million examples, but you get the idea.

Step 2: Build Your House

When building an email list you need a place to send people to to pick up your free offer. There are different terms for this. A squeeze page, landing page, optin page, etc, but basically it's a page online where you send targeted people to (that has text and your email list form) that entices people to put their information in to get on your list.

There are so many tools and page builders out there now that ANYONE can do this. If you absolutely can't you can also hire someone to do this for you. See there's no excuses here. There is a way to do it all. 🙂

Basically you just need one page to put your text (persuasive words) and your optin form on, and one page as a thank you/download page.

That's it!

Note: An autoresponder service is something you'll need for this step. It's where your leads “live” and where you can email them, and do some other email marketing tricks we will talk about in Step 3.

Step 3: Create Your Emails

Now the above two steps are what we call list building. Step 4 falls under list building too, but this step is all about email marketing.

Email marketing consists of emails that you create and send to your list. You can create one off emails and send to your list about things that make you money or you can create an email series, load it into your autoresponder, and your email list subscribers will get them in the sequential order that you setup.

There's two very important parts to email marketing.

Part 1: Your subject line – If your subject line doesn't get people to open up your emails, they'll never read your emails, and then they'll never click on anything that makes you money in your emails.

Part 2: Your email copy – This is the actual words you put in your email. Generally these are persuasive words that you will use to get people to click on a link in your email. If you can't get people to click you're never going to make any money.

Learning to write emails is a long process. You've got to learn what to write and then practice to get better and better. Is what I recommend you do is either hire an email copywriter or use email templates.

I have a great resource called My Email Templates that will give you 101 fill-in-the-blank email templates that you can use to create all kinds of different types of money getting emails.

You can see them at http://www.MyEmailTemplates.com

Now let's move on to step 4…

Step 4: Build Your List!

Once you have a page up where you can entice people to get on your list, you've got to start sending people to that page.

There are thousands of different tactics that you can use. If you want to start building your list in 24 hours I highly recommend you use paid advertising. Google PPC ads, Facebook ads, Instagram ads, (the list goes on and on and on) are a great way to get targeted people in front of your page and start building your list.

There are many different strategies out there for getting people to visit your email list building site. It's up to you to create a plan, implement it, and be consistent with it.

The minute you stop driving people to your email list building page is the moment you stop building your list.

Okay so to sum this all up…

Step 1: Give Em' Something! – Create something you can give away for free.

Step 2: Build Your House – Build a page to build your list.

Step 3: Create Your Emails – Create emails that get people in front of your money makers.

Step 4: Build Your List! – Use website traffic tactics to get people to your email list building site.

If you follow what I have shown you here there's no reason that in the next 24 hours you shouldn't have a fully functioning list building machine setup and building you your own profitable email list!

I wish you much success on your list building and email marketing journey!

Reminder: Email marketing is probably the hardest part of this entire tutorial. I highly recommend you pick up the My Email Templates package that has 101 fill-in-the-blank email templates in it to help you to start creating emails that get people to open up their emails, read them, and click on the links inside. You can grab access to the My Email Templates package at http://www.MyEmailTemplates.com

7 Mistakes That Are Killing Your Email Results And Simple Ways To Fix Them

It’s a problem as old as old as email marketing itself: a poorly responding list. Sometimes marketers struggle to get clicks, they struggle to get people to open their emails, and they struggle to get readers to take definite action (such as purchasing a product).

Why does this happen?

There are actually quite few mistakes that can kill your results. Are you making one or more of these mistakes too?

Read on to find out…

Mistake 1. Setting Incorrect Expectations

From the very moment someone lands on your lead page or even reads the very first email you send, you should be telling them what to expect with regards to your list.

Specifically, this includes:

What kind of content they can expect to receive. Promos? Special discounts and other deals? “How to” instructional content? Freemiums? Curated content? Some combination of these? Whatever it is, let your readers know upfront what they get.

How often they’ll receive content. People don’t mind getting frequent content, as long as they know to expect it. However, what is a problem is if you email infrequently, such as less than once per week. If you don’t get in touch on a regular basis, your subscribers are going to forget about you. That means they’ll do business with your competitor who reaches out to them more frequently.

Related to this…

Mistake 2. Repurposing Your List

Some email marketers don’t see much of a response from their lists, so they repurpose it. In other words, they start sending content that violates their readers’ expectations. This is a mistake that will kill your results.

For example, maybe you’ve told your list they’ll receive “content and tips” once a week. But then you start hammering them with promos once a day.

Or maybe you have a bodybuilding list that started off focusing on specific lifts, but now focuses almost exclusively on nutrition. You’re likely to see your conversions drop, because current subscribers primarily signed up to get lifting info, not nutrition info.

So how do you fix this?

Obviously, the first step is to plan your list strategy carefully so that you don’t end up repurposing it midstream.

Secondly, if you DO make a major change, then warn your readers. Let them know what’s coming for a few weeks before you make the change. Be sure to also change your lead page and welcome emails to reflect these changes.

Mistake 3. Sending Untargeted Emails

There are actually two parts to this mistake:

The first part is making the mistake of simply not understanding what your market wants.

There are three ways to fix this mistake:

Do your market research. Find out what your market is already buying, and then put similar offers in front of them.

Survey your list. Find out what their problems are and find out what kinds of solutions they’re seeking.

Test your offers. If they don’t perform, find an offer that does produce high conversions with your list.

The second part is making the mistake of not segmenting your list.

You can fix this problem with these steps:

Separate your prospect lists from your customer lists.

Separate customer lists according to what they purchase.

Offer freemiums to your prospects to help you segment by their interests.

Once you have these micro-targeted lists, you’ll be better able to send out targeted content and offers that produce high conversion rates.

Next…

Mistake 4. Crafting Poor Subject Lines

Your subject lines can make or break the success of each email you send. If they’re boring, overhyped or irrelevant, people won’t even bother to open your email.

You can fix this mistake by applying these tips:

Offer a big benefit. Let readers know what’s in it for them if they open the email. (E.G., “Here’s the #1 way to get more traffic…”)

Don’t overhype. It’s okay to make a bold promise if you can deliver big-time within the email, but don’t exaggerate and hype things up. (Here’s an example of what NOT to do: “How To Make $1 million in 48 hours!”)

Use social proof. People are more likely to do something if others are doing it too. (E.G., “Find out why so many smart marketers love this app…”)

Next…

Mistake 5. Ignoring the Pre-Head

The pre-head is that little bit of text that is shown in the message preview, which is accessible before the recipient actually opens the email. If the subject line gets their attention, then they’ll often look at the preview. If the preview doesn’t hold their attention, they’re not going to bother opening the email to read the rest.

Point is, you need to make the first 100 characters of your email absolutely gripping. Tell a story. Present a big benefit. Build anticipation for what’s coming. Make people curious. In short, give people a compelling reason to open your email.

Mistake 6. Making The Email About You

One of the best ways to lose your readers’ attention is to make the email about you. It’s one thing to tell a relevant story about yourself, but it’s another thing entirely to make the entire email about you. When that happens, readers bail out. You can bet they won’t see your calls to action.

So how do you avoid or fix this mistake?

There’s actually a simple “quick and easy” way to ensure you’re making your email about your readers and not yourself. Simply take a look at how many times you use words like “you” versus how many times you use words like “I” or “me.”

HINT: You should use the word “you” MUCH more frequently than words like “I” or “me.” You should be using the word “you” about three times more often than self-referential words.

And finally…

Mistake 7. Offering a Weak Call to Action

Your subscribers can be hooked and engaged throughout your entire email, but you can still blow it at the end by offering a weak call to action (or, worse yet, NO call to action).

You see, people don’t click on a button or link just because it’s right in front of their face.

You need to do two things:

#1: tell them specifically to click on that link.

#2: give them a good reason to click now.

For example: “Click here now to take advantage of this special 50% off pricing – but hurry, this offer ends tomorrow!”

Okay so those are the basic mistakes… I'm sure there are a ton more. 😉

Did you discover that you’re making one or more of the mistakes you just learned about? The good news is that you also learned how to fix these mistakes or avoid them altogether. You can even use this as a checklist of mistakes to avoid the next time you send out an email. Here’s to better conversion rates!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

15 Ways To Get More Clicks Within Your Emails!

I have a question for you… Humor me for a minute. 🙂

Why do you send emails to your list?

Because you want them to take some specific action, such as clicking on a link.

Right? Duh,  Liz! 🙂

But, if you’ve already started up your email list, then you know that subscribers don’t tend to do a lot of clicking. Sometimes they don’t click on the links in your emails. And let’s be honest: sometimes they don’t even bother clicking on your email itself to open it.

🙁

The good news is that you can turn that all around starting today by taking a look at these 15 ways to get more clicks in your email campaigns.

1. Use Images

Big walls of text are boring. You can break up the content by using images. Not only does this make your email more aesthetically pleasing, a well-placed image can also draw your reader’s eyes into the content.

Check out these tips for using images effectively:

Use simple images. Busy images are a turn off, as the viewer doesn’t know what to focus on. Use simple images, such as an image with one or two people or objects

Show happy people. If you’re using images of people, show happy people who are looking at the camera. Alternatively, the people in the photo should be looking in the direction of the text. That’s because your reader’s eyes tend to naturally follow where the subject of a photo is looking.

Place images near important text. This draws the reader’s eyes back into the content.

Next…

2. Write Enticing Subject Lines

We've talked about getting people to open your emails using subject lines, but  you can't get anyone to click on the links within your email if they don't open it! If your subject line doesn’t capture your subscribers’ attention, then they’re not even going to bother opening your email.

Check out these tips for writing enticing subject lines:

Present a benefit. Let readers know what’s in it for them if they open your email. For example: “Eat this yummy food to lose weight…”

Ask an intriguing question. For example, “Are you making these deadly copywriting mistakes?”

Keep it short. Some mobile phones cut subject lines to as few as 25 characters, while other email clients cut them off at around 50-60 characters. So be sure to get the gist of your headline in the first few words to get the click.

Next…

3. Arouse Curiosity

You can use this tactic in three ways:

1. Arouse curiosity in your subject line to boost your open rate. Example: “Do you know this copywriting secret?”

2. Arouse curiosity in the beginning of your email to keep people reading. Example: “In just moments you’ll discover the #1 way to increase your golf drive by 25 yards!”

3. Arouse curiosity near your call to action to get the click. Example: “Find out what million dollar marketers know about creating six-figure product launches. Click here to discover these secrets now for yourself!”

Here’s the next tip…

4. Offer More Information

The idea here is to simply offer something very valuable to your readers, and then offer them more (as a paid product). This valuable thing might be a free report, an app, a checklist, a gear list or even just a really good article.

For example:

“Now that you’ve seen the exact checklist I use to get my membership sites up and running, you’ll want to get your hands on my complete profitable site system. Click here to check it out…”

This will get them clicking for MORE!

5. Segment Your List

The idea here is to create targeted segments of your list so that you can send out targeted content and ads to these specific segments. The more targeted your emails, the more clicks you’ll get.

For example: let’s suppose you have a dog training list. If you segment this list into obedience training, trick training and agility training, you’ll get a much higher conversion rate.

Here are three ways to segment your list:

Send your existing subscribers to another lead page. Each lead page you correct should correspond to a specific segment of your list.

Segment your lists according to what they buy. For example, if someone purchases a book on a particular topic, then you can add them to a customer list that’s targeted to this topic.

Get subscribers to tell you what interests them. You can ask them to simply place a checkmark next to topics that interest them at the time they’re first joining your list, and then segment your list according to interests.

Next…

6. Format for Easy Readability

Here’s the long and short of it: if your email looks hard to read, people will bail on you.

So format for easy readability using these tips:

Use short words, sentences and paragraphs. This creates a lot of white space, and makes it easy for readers to jump in.

Don’t write at a college level. Instead, make it easily consumable for the average reader. What you’re reading right now is an example of making your writing accessible. 

Use a conversational tone. A friendly tone and entertaining comment will keep people reading.

Next…

7. Send a Series of Emails

People rarely buy something the first time they come in contact with it. That’s why you can boost your clicks and conversions by sending a series of emails that all promote the same offer.

For example, create a three-part series called, “The Three Secrets of Selling Your Home Fast.” Each email would explain one secret, as well as provide a link to a related product.

8. Focus on a Single Call to Action

The point is, each email should focus on ONE primary purpose. If you ask people to click on multiple links for multiple offers, your conversion rate will drop. That’s why each email you send should focus on one link and call to action.

However…

9. Include Your Link and CTA More Than Once

Even though each email focuses on one call to action, you need to repeat the link and call to action multiple times throughout your email.

For example:

Include a clickable headline.

Embed your call to action and link in the middle of the content.

Create a call to action button and place it at the end of the email.

TIP: The idea is to tell people to take action and give them the link to do so. Next, give them even more reasons to take action, and then repeat the call to action and link.

Next…

10. Reward People For Taking Quick Action

If you give people a chance to procrastinate, they will. If they leave your email without clicking, it’s unlikely they’ll come back. That’s why you need to create a sense of urgency. And one way to do that is by rewarding people for taking quick action.

For example…

Be one of the first 100 people to act now, and you’ll get a copy of “Online Business Made Easy” absolutely free! Click here to get yours now…

11. Write One-to-One

So many email marketers make the mistake of referring to their “subscribers” or their “list” in their emails. Don’t do this. You want each of your subscribers to feel like you’re writing to them one-on-one.

Here’s how:

Don’t make any references that suggest you’re writing to multiple people. For example, avoid words such as subscribers, list, readers, prospects, etc.

Know your audience. The more you know about them, the easier it is for you to create targeted content that makes them feel like you’re talking directly to them.

Use a conversational tone. Make your subscribers feel like they’re reading a personal email from a friend.

Next up…

12. Be Emotional And Personal

Here’s a simple truth: once someone “connects” with you and your email message, the more likely they are to take action. People do business with those that they know, like and trust. That’s why it’s important to evoke emotion and personality in your emails.

Here’s how:

Tell stories. Not only does a good story evoke emotion, it also engages readers and keeps them reading.

Empathize with readers. Let people know that you understand how they feel about the problem (if you really do understand!).

Get them to imagine the joy of the solution. If people can imagine how good they’ll feel if they solve their problem, they’re more likely to click your link. Tell how it changed your life.

Next…

13. Promise and Deliver Tremendous Value

Sad but true: your prospects are used to people over-promising and under-delivering. You can pleasantly surprise them (and bond them to you like glue, creating loyal customers) by delivering tremendous value.

This includes:

Sending them valuable freemiums that others in your niche are charging for.

Being sure each email you send is in-demand, valuable and high quality.

Sharing some of your best content with your subscribers.

Giving your subscribers things they can’t get anywhere else (such as exclusive deals, tools and content).

Next…

14. Use a Bullet List

A bulleted list of benefits gives you two awesome advantages:

It sets important content apart. In fact, many people are conditioned to looking at bulleted lists, as usually they contain important information and benefits.

Skimmers will take notice. This is a great way to draw a skimmer/scanner back into your content, lead them down to your call to action, and get more clicks.

Next…

15. Test, Track and Tweak

Don’t guess at what produces great results for you. Instead, test, track and tweak every major part of your email.

Now most people know to test subject lines, email openers, calls to action and offers. However, don’t forget to test the design of your email.

This includes:

The overall design or template you’re using, including the layout.

The design colors.

The graphics and their placement.

The call to action buttons (both the design and the text).

Most major email service providers have built tracking tools right into their platforms so you can easily split-test your emails.

Now let’s wrap things up…

You just discovered 15 effective ways to increase clicks across all your email campaigns. These proven methods work for me, they work for countless other successful marketers around the world, and I know they’ll work for you too. But don’t take my word for it – start implementing these tactics today to see for yourself!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

How To Get People In The Habit Of Opening Your Emails!

Every Internet business owner looks for ways to generate more income from their email campaigns. Well here’s where it all starts: you need to get people in the habit of opening your emails. 

If your subscribers are not opening your emails, then they’re obviously not going to see your awesome content and strong calls to action.

So how do you get people in the habit of tapping open your emails the second those emails hit the recipients’ inboxes?

Take a look at these seven proven ways…

1. Send Emails When Your Audience Can Take Action 

Since so many people have mobile phones, most folks are almost always connected and monitoring their inboxes. However, just because they’re monitoring emails doesn’t mean they have time to take action on them.

If they open your email and don’t have time to take action, then it’s unlikely they’ll remember to take action later. By that time, their inbox will have filled up with your competitors’ emails. Yikes!

So what you need to do is figure out when your readers are not only online, but they also have time to respond.

Here are four steps you can take to figure out the best time to email your list:

1. See when most of your subscribers originally joined. For example, if a lot of people seemed to join on Tuesday morning, then that’s probably a good time to send emails.

2. Think about your audience. Where do they live? Do they work? If so, what are their work hours? What kind of hobbies do they have and when do they do them? Answer these types of questions, and you’ll get a better idea of when your prospects have time to read emails.

3. Look at when your audience is otherwise active. For example, when are they commenting on your blog or social media pages?

4. Test and track. Ultimately, this is the best way to figure out exactly what days and times are best for mailing your subscribers.

Next…

2. Broadcast Emails Regularly 

The idea here is to get your subscribers used to receiving your emails on certain days at certain times. Indeed, you want your subscribers to look forward to your regular emails.

For example, you might create a regular feature, such as offering a new freemium every Friday. You can bet your readers will eagerly open every email they get from you on Fridays!

3. Offer Your Best Content and Deals 

Sometimes email marketers figure that since they’re offering their newsletter for free, then they can offer content that’s worth zero dollars. That is just the opposite of what you want to be doing. Instead, you should be offering your BEST content to your readers.

Learn this…

You want your readers to be thoroughly impressed every time they open your emails.

That means you should be consistently sending out high-quality content. Every. Single. Email.

You should also be offering your best deals to your subscribers. Reward them for staying on your list by offering bonuses and discounts that they can’t get anywhere else.

4. Build Anticipation 

The idea here is to use your current email to boost response for an upcoming email. You do this by building anticipation, as well as telling readers exactly when to expect the next email.

For example: “Stay tuned, because tomorrow you’ll discover a surprising way to save thousands of dollars on your taxes this year. You won’t want to miss this, so keep an eye on your inbox…”

5. Use Relevant Subject Lines

You can get away with using irrelevant subject lines… once. But once you do one “bait and switch” where the subject line doesn’t match the content, your readers are going to lose faith in you. And that means they’re not going to open your future emails.

Let me give you an example…

Subject line: Here’s your $5487 affiliate check…

Email: If you join my affiliate program today, you could be receiving emails like this every month!

See how that works? You get people thinking they’re getting money, and then you pull a fast one on them. They’re going to be disappointed. They’re going to trash your email. And they might even unsubscribe.   In other words, use only relevant subject lines … not “clickbait” type subject lines!

6. Format For Mobile

More and more people are checking their emails on their mobile phones, which means you need to be absolutely sure your emails look good. Of course if you’re sending text, it’s generally no problem. Just be sure to have plenty of white space, and put links on separate lines so they stand out and they’re easy to tap/click.

And what if you’re sending HTML emails? Then you need to be sure you’re using a responsive design template. This means the design, images and columns should naturally grow or shrink to best fit the user’s device and screen size.

7. Resend Unopened Emails

Most every major email service provider (such as Aweber) provide tools for you to track how many people are opening your emails and clicking on your links. Better yet, these service providers also give you the tools to segment out the people on your list who didn’t open your last email. And that means you can send a follow-up emails to those folks.

Heads up…

Don’t send out same email with the exact same subject line and pre-header (preview) information. It’s possible the recipient decided to simply not open your last email because it didn’t grab their attention. So offer something new—a new benefit, and/or a pinch of curiosity to persuade recipients to open this second email.

Okay so… You just discovered seven proven-effective ways to get your subscribers in the habit of opening your emails. If you apply AT LEAST one of these tactics, you’re bound to see an increase in your open rate and overall conversions. But don’t just choose one method. Instead, put them all to work for you as soon as possible to see what they can do for your response rates!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop