Your 7-Step Checklist For Writing The Perfect Call To Action For Every Email

When writing effective calls to action in your emails, it’s easy to skip over a step or a key point. That’s why you’ll want to use this handy seven-step checklist guide to ensure you’re writing calls to action that get great results. Bookmark this, Pin it, print it out, or whatever you need to do to keep it on hand.

Let's get started…

Step 1. Be Sure Your Instructions Are Specific

Don’t make any assumptions about whether your prospects know how to do something.

For example: If you want them to order, then tell them HOW to order. Do they…

Click a link?

Fill out a form?

Pick up the phone to call you?

Send a check?

E.G., “Get started with your order by clicking here…”

In short, don’t just tell people to take action. Instead, be very specific about how they should take action.

Step 2. Check That Your CTA is Clear

Your goal is to provide a clear, succinct call to action.

You see, here’s the thing…

If taking action sounds like it’s difficult, then people won’t do it.

That’s why your call to action generally only lists the step they need to take NEXT, such as clicking an order. You don’t provide instructions for what comes after, because then your call to action will be all muddied up. Worse yet, taking action will appear difficult, and that will destroy your conversion rate.

For example: “Click here to get your copy of this bodybuilding video right now!”

That’s clear and it’s succinct.

Now check out this example of what NOT to do:

“Click here to go to the order form, and then fill out your name, address and credit card number. Click the buy button. Wait for the confirmation email. Click the link inside your confirmation email, and you’ll get instant access to this bodybuilding video!”

See the difference?

The first example is clear about what the prospect needs to do next, but in order to remain clear it doesn’t go into detail. The second example is unclear, convoluted, and it just plain sounds hard.

As you craft your call to action, ask yourself:

Are the instructions clear?

Are the instructions succinct?

Do I focus on the immediate next step I want prospects to take?

Next…

Step 3. Ensure You Give People a Reason to Take Action

In the last step you told people what you want them to do. Now you need to give them a good reason to take that particular action… why they should do it.

Ask yourself these questions:

What are the main benefits people will receive if they take action?

What kind of results might they expect?

What negative consequences might befall them if they do NOT take action?

What are other reasons they should take action?

Once you’ve thoughtfully answered those questions, then you can inject a “reason why” into your call to action.

For example: “Click here to order now, because a slimmer, healthier you is right around the corner!”

Step 4. Create a Sense of Urgency

People will procrastinate if you let them, and that means they won’t click and they won’t buy. That’s why you need to create a sense of urgency. Ask yourself these questions to help you decide how to create this sense of urgency:

Is the main product or service limited in any way? (E.G., You can only take on four copywriting clients at this time…)

Are you offering a special offer in the form of a discount?

Are you offering a special offer in the form of a bonus product or service?

Are you making a time-limited offer, such as a discount that’s set to expire in a few days?

Are you making a quantity-limited offer, such as a bonus that’s only available to the first 200 customers?

Will your prospects experience any sort of unpleasant consequence if they don’t order now, such as a shipping delay?

Is there any other way to inject urgency into the offer?

Example: Click here to order right now in order to guarantee delivery by December 25th!

Even if you can’t create real urgency, you can still create a sense of urgency by using time-sensitive words. For example:

Act now
Hurry
Right now
Today
Right away
Ends soon
Offer could end at any time
Hurry before it’s gone for good

Example: Hurry and click here to order this amazing cookbook!

Next…

Step 5. Set the CTA and Link Apart

This is a hot one…

This step is very simple: separate your call to action and link or button on a separate line from the rest of your text. This makes the link or button stand out, which in turn gets your prospects’ attention.

Step 6. Make Sure Your Link Works (Duh!)

We’ve all seen those “whoops, here’s the correct link” emails. Don’t make this mistake. Save embarrassment by following these steps instead:

Clear your cache. (Important!)

Click on your links to be sure they work.

Follow all the way through the process (such as the order form) to be sure all links, scripts and processes work.

Check the links and pages on your other devices (e.g., see how they look on your phone).

Ask a couple friends to check your links and pages as well.

And finally…

Step 7. Test Multiple Versions

If you followed all the steps above, then you’re going to have a pretty darn good call to action. However, there is always room for improvement. That’s why you’ll want to track and test your calls to action to see if you can boost your conversion rate.

Follow these steps:

Check if your email service provider offers testing tools. Most major (such as Aweber) providers let you split your email list into two groups, and then test responses.

Decide which ONE factor you’re going to test.

This might be:

The call to action text.

The color of the button.

The design of the button.

Using a link instead of a button.

Using a different link (e.g., direct link versus TinyUrl-style link).

The font color of the call to action.

The font style of the call to action.

The font size of the call to action.

Create two versions of your email that are exactly identical except for the ONE factor you’re testing.

Randomly split your email list into two groups.

Send your two different versions of your email to these two groups.

Look at the data to see if one version gave you a significantly better click-through rate. The higher-converting version is called the control.

Rinse and repeat with a different version to test against your control.

Rinse and repeat with different factors to improve your conversion rate.

Now let’s wrap things up..

You can use this checklist to double check your current calls to action in your email campaigns, especially those that currently aren’t performing very well.

You’ll want to consult this list before you create your next email. You might even want to print this off so the information is at your fingertips. Whatever you do, just be sure to use this info (over and over again), because it can really boost your conversions and profits!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

The Guide To Creating A 3-Part Email Series That Your Subscribers Will Love

One of the best ways to improve your conversion rates for a particular promo is by sending a series of emails.

Here’s why:

1. People usually don’t buy something the first time they hear about it. So when you reach out multiple times, you increase their desire for the product… and your conversion rates increase.

2. Multiple emails give you multiple chances to reach prospects. Not every prospect reads every email you send. So when you send out several around the same promo, you get more people seeing that promo. That means higher conversions rates.

So how do you grab these benefits for yourself?

Simple: by following this three-step guide to creating an effective three-part email series.

Here are the steps:

Step 1: Choose a Trending Topic

The first step is to choose an in-demand topic that’s already trending in your niche.

Choosing an in-demand topic means your readers are already interested in it, which is a good thing. Choosing one that’s trending means that interest is continuing to climb. A trending topic also lets you jump into the conversation that your prospects are already having with others.

Now here’s the key, of course: this trending topic needs to be relevant to whatever it is that you’re selling. For example, if you’re in the weight loss market, you might talk about a new diet that’s getting a lot of buzz.

Here’s how to find these hot topics:

Check the news. Big media agencies spend a lot of time and money figuring out what topics will attract interest, so they’re often the first source of trending topics.

See what’s trending in niche communities. Check out blogs, Facebook groups, LinkedIn groups and other communities in your niche. Then take note of which topics get a lot of discussion, likes and shares.

Find out what’s selling. Check marketplaces like Amazon and Clickbank.com to see what sorts of topics people are buying. If they’re already buying information on a specific topic, that’s a darn good sign that they’re eager to know more about it.

Check Google Trends. This will give you an idea of whether interest in a topic is increasing. (See www.google.com/trends.)

Check social media. Sites like Twitter and Facebook let you check what’s trending in your niche.

Next step…

Step 2: Outline Your Emails

Once you select your topic, then you need to outline three emails around this topic. One good way to do this is by offering three separate steps, tips, secrets, ways or ideas.

For example:

Three Ways to Boost Your Metabolism

The Easy Three-Step Process for Creating a Three-Part Email Series

The Three Secrets of Retiring With $1 Million In The Bank

Three Awesome Kitchen Remodeling Ideas For Under $250

The Three Warning Signs of a Heart Attack That You Should Never Ignore

Keep in mind that each email should range from about 400 to 600 words. So choose tips, steps, or secrets that you can cover somewhere within this word range.

Once you know what three steps, tips or secrets you’ll cover in each email, then it’s time to get writing.

Which brings us to the final step…

Step 3: Solve Part of Your Prospect’s Problems

Each email you send should do two things:

#1: It should provide useful information to your readers. This first part is where you impress your readers by giving them good content that helps solve their problems.

#2: It should promote a paid product. This is the part where you benefit.

So how do you strike a balance between content and pitch?

Here’s the first secret: Send an email that’s at least 75%-90% content, with the rest of it being focused on your promotion.

Here’s the second secret: The content portion should be useful yet incomplete. That means that you should help solve PART of your readers’ problem, but they need to order your product in order to solve the rest of their problem. In essence, your free content should naturally and seamlessly lead to the paid product.

For example:

You send out a three-step process for setting up a blog. You then promote a set of blog themes and plugins at the end of each email.

You create a series that shares three tips for losing weight. You then sell your full dieting course at the end of each email.

You create an email series that shows people how to set up a successful Facebook ad campaign. You then offer your “done for you” campaign-management service at the end of each email.

You get the point. Your email solves part of the problem, which naturally leads to the product that solves the rest of the problem.

Are you ready to boost your conversion rates, make more sales and enjoy more profits from your mailing list? Then put to use the strategy you just learned about for sending three-part email series.

It’s as simple as:

1. Choosing a Trending Topic

2. Deciding What to Write About

3. Solving Part of a Problem

This is a tried and true formula that works for me, it’s worked for countless others, and I know it will work for you too. So put it to work for you as soon as possible to see what kind of results you get!

Need email marketing help? The Email Marketing Kickstart Workshop is ready for you to enroll! If you want to learn how to use email marketing in your online business, get people to open your emails, click your links, and buy then you NEED to grab your spot right now at http://www.LearningIM.com/email-marketing-kickstart-workshop

The Traffic Stacking Method Revealed

I teach several different ways to get traffic. Having just ONE traffic method is dangerous. If something happens to that source you have ZERO traffic.

I use 3-5 different traffic tactics in my online businesses. Depending on the business and what I'm selling in it depends on what I use, but I always use 3-5 different traffic tactics. I call this “traffic stacking“…

Basically is what I do when I'm getting started with an online business I'll pick ONE traffic tactic to start with. Get it working for me, and manage it.

Then I'll add another one. Get it working for me, and manage it.

I keep repeating this until I have enough traffic to meet my income-goals.

Like I said, I call this traffic stacking and today I want to show you my Traffic Stacking Method.

It's a short video and you'll learn something very quickly that you can start doing right now to apply this in your online business.

Just watch the video below…

I'd love to hear from you! Just leave your comments below…

Liz

YouTube Is Cracking Down – Are You Next?

Over the last few weeks I've watched 3 different marketers post on Facebook that they have had their YouTube Channel shut down.

These are marketers I know, and have seen MANY of their videos. I truly don't see where they are violating YouTubes community guidelines, but guess what? YouTube makes the rules and they can make them up as they go. Once your account has been shutdown it's almost impossible to get it reinstated.

So you need to REALLY be watching what you're doing on YouTube.

Make sure you have read their guidelines. You can see them at https://www.youtube.com/yt/about/policies/#community-guidelines

Break any of those rules and you'll find your account shutdown! Or follow the rules and you can find yourself shut down… 🙁

So here's my advice…

1. You need to treat all platforms (YouTube, Facebook, Instagram, and the rest) you use a “fishing net“. Meaning they are specifically for you to use to bring in traffic to your site. Of course you want to create good content, that makes them come to your site, but keep your BEST stuff on YOUR site.

2. All of your content should point people to a lead capture page of some sort. Each piece of content needs to have a call to action in it to get people from the platforms you're using onto your email list.

I hear people saying “email is dead“. Well I haven't stopped making money and I rely on email marketing 100%!

3. Back up your content! Don't just upload/post content and not have hard copies of it on YOUR computer. That way if your accounts ever DO get shutdown or the platform disappears then you still have your content. You can simply move to a new platform and start posting your content.

Hot Tip: You can create a spreadsheet, list all your content, why you posted it, and link to the actual file in your spreadsheet. This is also a great way to repurpose content.

I want your biggest takeaways from all of this to be this…

1. Follow the rules!

2. Make sure your content is bringing people to YOUR site.

3. Keep your content organized and backed up!

Hopefully things will calm down with YouTube. There are so many people using it, and it's a great platform. They are just in a “crack down mode” right now, so be careful!

Talk soon!

Liz

The Liz Tomey Map

Okay so I decided to do something pretty cool after having so many people ask me where all of my sites and offers were. I had a graphic created that shows you EVERYTHING from a simple map.  You can see that below and/or click here for the clickable map in PDF format that you can download.  Hopefully this will help you in finding exactly what you need from me. 🙂

 

The Truth About Social Media Traffic!

If you're not using social media traffic you're missing out on a MASSIVE stream of traffic.

With social media you have two options…

1. Do things to suck the free-traffic from it.

2. Use their paid advertsing platforms to get the traffic from it.

I've just started my journey on the paid advertising platforms so I've been totally focusing on the free-traffic tactics. And that's perfectly ok.

The paid advertising is for when you have a “complete offer” that you KNOW turns people into buyers and you want to put a ton of traffic to it. That's my opinion on it anyway. I don't like loosing money, so I don't mess with paid traffic unless I know I have something that WILL make-me money.

Now before you get started with social media traffic don't jump on every social media platform out there.

Pick 2-3 of the BIG ones and use them. Use them for 30 days and do all you're supposed to do. Keep the ones that bring you traffic and dump the rest.

I use Facebook, YouTube (I actually got a high ticket customer the other day thanks to YouTube), and I'm now trying out Instagram and LinkedIn.

I have mastered getting traffic from Facebook, and it works REALLY well for ME.

I have mastered getting traffic from YouTube, and it works REALLY well for ME.

Now I'm trying the other two I just mentioned. This is what YOU need to do. Try them, see what works, and KEEP what works.

Don't know how to get started?

Then I have something for you that's really going to help you!

Kevin Fahey just came out with Volume 3 of his IM Checklists. This one is all about using social media.

http://www.IMWithLiz.com/SocialMediaChecklist

These are 30 checklists that Kevin personally uses in his 7 figure online business.

Each checklist comes in PDF format for easy printing, online spreadsheets, excel files, mind maps and even trello so you can share online with your team.

If you find yourself struggling to get the results with social media, these checklists give you a PROVEN roadmap to success and will help you get more followers, high engagement, and in return more traffic, leads, and sales.

I highly recommend these!

http://www.IMWithLiz.com/SocialMediaChecklist

Okay that's it for today. Tomorrow I'll share some of my personal tutorials with you on how to use social media to get traffic so stay tuned!

Talk soon!

Liz

Email Marketing Casestudy – Relationship Building

 

So the other day I got an interesting email. I read this person's emails religiously. He sends them, I open immediately, and read…

I've done a video showing you why and how you can get the same results from your readers.

Also I've got an entire resource page that is an ongoing and regularly updated resource for everything you need related to email marketing. You can click here to see it. Save it and refer back to it as you go through the LIFE LONG process of learning email marketing >>> http://liztomey.com/blog/online-business-resources-topic/email-marketing-resources

Watch the video, take notes, and implement what I'm teaching you here…

 

How I Use Content Marketing In My Business To Get Traffic

So before the term “content marketing” was being thrown around the Internet so much I was using it and not even knowing it was a “thing“. It just made since to me to create content, put it in front of people, and bring them to my site with a call to action.

And that's basically what content marketing is…

Create content that your niche wants to know about, make sure that somewhere in the content there is a call to action to come to your site, and put it in front of them…

Easy right?

Well… It IS, but there are some things you need to know…

1. You've got to create content that people actually want to read/consume. If no one wants to read your content then why create it? They're not going to read it and come to your site, so why waste your time? There are lots of ways to find out what the people in your niche want to know about.

SIDE NOTE: My good friend Arun Chandran has created a guide with 12 different resources you can use to find topics YOUR niche really wants to know about. It's called the Content Creation Formula and you can see it at http://www.IMWithLiz.com/ProductCreationFormula

2. Your content has to be really really really… Did I say really? GOOD! You cannot just throw something together throw it out into the Interwebs and think people are going to crawl over themselves to view it.

You've got to grab their attention with a good headline, a cool graphic, a cool video intro (depending on what kind of content you're creating), and then keep them consuming your content by keeping them engaged. If you're not good at this find a professional to do it for you!

3. Have a strategy! If you create killer content and then just throw it on you blog again… People are not going to come running just to see what you've got for them. Ypu've got to have a strategy!

Example: I have a squeeze page at http://imwithliz.com/sp/ultimate-list If I want to use content marketing to get traffic to that page I need to sit down create 5-10 topics my niche wants to read about, decide what kind of content I want to create (blog posts, articles, graphics, videos, etc) for each of those topics, put a call to action in each piece of content, and then decide how I will distribut my content. I could put it on my blog and tweet about it, share it to Facebook (I have a lot of friends in my niche), use Facebook ads, upload it to YouTube (if it's a video), upload it to graphics sites (if it's a graphic), and the list goes on and on.

So all of this should give you a better understanding of content marketing, and the example above is exactly how I use it in my business. I'll be talking more about creating killer content and how I distribute it in future posts, but for now you should have a better understanding of how it all works and what you need to do so that it actually works for you.

No crap content…

Have a call to action in ALL of your content…

Get it out there…

That's it!

If you have comments or questions please leave them below…

Liz

P.S. Creating content that people actually want to know about and will actually consume is your first step. I mentioned above a killer resource called the Content Creation Formula from my friend Arun. It's got 12 resources in it that you can use to find topics to create any kind of content around that you want. That's where you need to start so make sure you pick this guide up before moving forward! >>> IMWithLiz.com/ProductCreationFormula

Content Creation Formula Is Live!

This week we're talking about content marketing!

If you're not using content in your business to promote your affiliate links, your own products, your programs, etc you need to stop what you're doing and listen up!

Creating content about my niche and putting it in front of my audience brings in LOADS of traffic for me, and we're going to be talking about how I do it this week…

But… I run into a big problem with it ALL the time.

The problem?

Finding topics in my niches that people actually want to KNOW about.

If you just throw content out there people may or may not read it. But if you put content out there people WANT to read they will and then you can get your “stuff” in front of them.

If no one reads the content you're NOT going to make any-money. Plain and simple…

So today I picked up Arun Chandran's Content Creation Formula guide to help me with this issue.

http://www.IMWithLiz.com/ProductCreationFormula

Inside this guide he gives you 12 different ways to generate ideas for content that people actually want.

Just the very first one I was blown away by and had never heard of. I used it and got 6 different ideas for content I can create right now and use in my marketing.

If you're struggling to find content that people actually want to read so you can promote your business to those people then I highly recommend you grab Arun's guide, download it, and start using the resources he's telling you about.

I just did and now have enough content ideas to use to create all the content I need this week for the topic I'll be covering. 🙂 So easy!

Okay… That's it for now. This week as I said I'm going to be talking to you about how to use content to promote your stuff, so make sure you grab the Content Creation Formula Guide so you'll be able to have all your ideas for topics and can use what I'm going to be teaching you!

http://www.IMWithLiz.com/ProductCreationFormula

Talk soon!

Liz