One subject we just don't talk enough about is email marketing. It's my BIGGEST money-maker in my business hands down, and something you should be studying and using DAILY!
First things first…
There is a difference between list building and email marketing.
List building is all about creating the perfect squeeze page with the perfect offer and sending traffic to it to BUILD YOUR LIST.
Email marketing is what you do once you have people on your list. You create emails that get them to do what you want. Usually that's creating a subject line that makes them open your email, and then creating the content of the email that gets them to click the link to whatever you're telling them about.
Of course there's other things you do with email marketing too. Creating emails that build your relationship with your people is a big thing too.
I create two types of emails…
Ones that get people to click on links and ones that just build my relationship so when I do send out an email where I want them to click the link they actually DO IT.
If you don't have a relationship with your subscriber they wont open your emails and they wont click your links which means you'll never make money from them.
Now this is like “big duh” stuff I'm telling you here, but it's important that you understand it so I'm putting it all in the simplest form I can here.
Understanding all of this are the REAL keys to email marketing, and it's where you'll really make some money.
Read this repeatedly… Print it out… But keep it in your head!
Now here's my biggest key to email marketing…
Yep… I steal successful emails from others and use them to help me create successful emails of my own.
This is called creating a swipe file.
It's totally legit, so don't think I'm like really stealing. *lol* You just use the emails to help with creating your own. I'm not telling you to copy word for word.
Have an email in your inbox that got you to open it? Then make sure you keep that subject line.
Have an email in your inbox that made you like the sender more or make you trust them? Then make sure you keep that email.
Have an email in your inbox that made you click a link and maybe even buy through that link? Then make sure you keep that email.
Do this over time and you'll create a killer swipe file you can go back to each time you go to create an email.
One of the people I “steal” from to create my swipe files is Matt Bacak because the man creates the best emails I've ever seen hands down!
Right now he's giving you 4,203 of his successful emails he's written over the years. This is like a ready to go swipe file and I can't recommend it enough.
I have it and have used it over and over again!
If you want a shortcut to creating emails that actually get people to open up and click on your links then this is the best shortcut out there.
Buy it, download it, and USE it!
It's on a dimesale right now so the price is going up so make sure you get it at it's current dirt cheap price by going to http://www.IMWithLiz.com/BestEmailSwipeFile
Okay that's it for today… I hope what I've taught you here helps and that you really start focusing on learning and USING email marketing in your business daily!
If you have comments, questions, or just want to tell me how much you love this post please leave your comment below. 🙂
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