Track It Or Die!

I do all kinds of different things to get traffic to my websites. Depending on my goals (getting people to subscribe to my list, buy my products, click on a link, etc) and the niche I'm in always depends on WHAT tactics I use.

Hot Tip!
I recently went through John Thornhills Simple Traffic Solutions course at and loved it! He shares so many tactics in the course and I can’t recommend it enough! Get this course if you want to learn over 20 traffic tactics straight from him!

But… How do I know what's working?


If you're not tracking at the VERY least WHERE your website traffic is coming from then how do you know what tactics are working?

You don't!

If you're spending 2 hours a day on SEO and you're not getting any traffic from your efforts then you're wasting 2 hours a day.

If you're spending an hour a day and say $100 a day using Facebook advertising and you're not getting any traffic from that you're wasting your time AND your money.

Side Note:
Facebook has some built in analytic tools so make sure you pay attention to those.

Not learning all about your options for tracking can be daunting and send you into a total information overload melt down. I know it did me that way for YEARS, and I just didn't track anything because of it!

So instead of focusing on the complex stuff and getting overwhelmed I started with an easy solution and you should too.

If you're using anything but WordPress for your site you don't have a lot of options, but if your site is built using WordPress you can use a simple plugin to get all kinds of information about your traffic efforts.

This plugin is called JetPack!

Here's a screenshot of what it tracks for me…


Now this isn't the best analytics program around, but it's quick, easy, and simple and if you're just getting started with tracking your traffic efforts that's exactly what you need.

So today I'd like to see you install the plugin, do some things to get traffic to your website, and in a few days see what is and what is NOT working.

Now… How hard was that?

This is going to allow you to “dip your toe in the water” in tracking your traffic tactics and show you what is and isn't working right away.

Now as your site grows and your business grows of course you'll want to use something bigger and better, but for now you've got something you can start using right away!

Have questions about what I've covered here? Have recommendations for other options, resources, and/or services to help people track their traffic efforts? Just post them below!

About the author


Liz Tomey is a crazy redhead with an entrepreneurial spirit that shines out in everything she does. Her teachings have helped many create online businesses that fund the extraordinary lives they love. Since 2004 Liz has created and successfully ran many different online businesses in several different niches and shares her passion for online business in hopes to change the lives of those who are searching for a life they truly want to live!

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  • Hi Liz,
    You are exactly correct about how important tracking is to any business, whether it is an online business or brick and mortar type business. There are all different kinds of ways to track what you do in your business and Jet Pack seems to be one of the easy things you can do.

    I don’t personally use Jet Pack but I use many other forms of tracking. It is nice to know if your traffic efforts are really driving traffic to desired places you want people to go. But you also need to tack many other things other than just traffic.

    Almost as important as traffic tracking is conversion tracking. Traffic is great for knowing that your advertising (traffic efforts) are working or not working. That is just one goal that can be tracked. But knowing if the traffic is doing what you want it to do once they get to your website.

    Are the people clicking the link or opting in to your list. If you are sending all kinds of traffic to your page and they are not doing what you want them to do when they get there.

    This could indicate your getting the wrong kind of traffic or the copy on your page is not performing the way you expected. So tracking conversions is also very important. Being unfamiliar with Jet Pack, does it also track links or should your readers be looking into another tracker that will track links no matter where you put them? For example… will it track links in your email messages?

    Best regards,
    Steve Yakim

    • I’ve never used it so I can’t really comment on it. From what I have heard from so many others though it works great! Just a sharp learning curve to be able to use it.

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