Email Marketing Casestudy – Relationship Building

So the other day I got an interesting email. I read this person's emails religiously. He sends them, I open immediately, and read…

I've done a video showing you why and how you can get the same results from your readers.

Also I've got an entire resource page that is an ongoing and regularly updated resource for everything you need related to email marketing. You can click here to see it. Save it and refer back to it as you go through the LIFE LONG process of learning email marketing >>> http://liztomey.com/blog/online-business-resources-topic/email-marketing-resources

Watch the video, take notes, and implement what I'm teaching you here…

 

The REAL Secret To Email Marketing

One subject we just don't talk enough about is email marketing. It's my BIGGEST money-maker in my business hands down, and something you should be studying and using DAILY!

First things first…

There is a difference between list building and email marketing.

List building is all about creating the perfect squeeze page with the perfect offer and sending traffic to it to BUILD YOUR LIST.

Email marketing is what you do once you have people on your list. You create emails that get them to do what you want. Usually that's creating a subject line that makes them open your email, and then creating the content of the email that gets them to click the link to whatever you're telling them about.

Of course there's other things you do with email marketing too. Creating emails that build your relationship with your people is a big thing too.

I create two types of emails…

Ones that get people to click on links and ones that just build my relationship so when I do send out an email where I want them to click the link they actually DO IT.

If you don't have a relationship with your subscriber they wont open your emails and they wont click your links which means you'll never make money from them.

Now this is like “big duh” stuff I'm telling you here, but it's important that you understand it so I'm putting it all in the simplest form I can here.

Understanding all of this are the REAL keys to email marketing, and it's where you'll really make some money.

Read this repeatedly… Print it out… But keep it in your head!

Now here's my biggest key to email marketing…

I steal!

Yep… I steal successful emails from others and use them to help me create successful emails of my own.

This is called creating a swipe file.

It's totally legit, so don't think I'm like really stealing. *lol* You just use the emails to help with creating your own. I'm not telling you to copy word for word.

Have an email in your inbox that got you to open it? Then make sure you keep that subject line.

Have an email in your inbox that made you like the sender more or make you trust them? Then make sure you keep that email.

Have an email in your inbox that made you click a link and maybe even buy through that link? Then make sure you keep that email.

Do this over time and you'll create a killer swipe file you can go back to each time you go to create an email.

One of the people I “steal” from to create my swipe files is Matt Bacak because the man creates the best emails I've ever seen hands down!

Right now he's giving you 4,203 of his successful emails he's written over the years. This is like a ready to go swipe file and I can't recommend it enough.

http://www.IMWithLiz.com/BestEmailSwipeFile

I have it and have used it over and over again!

If you want a shortcut to creating emails that actually get people to open up and click on your links then this is the best shortcut out there.

Buy it, download it, and USE it!

It's on a dimesale right now so the price is going up so make sure you get it at it's current dirt cheap price by going to http://www.IMWithLiz.com/BestEmailSwipeFile

Okay that's it for today… I hope what I've taught you here helps and that you really start focusing on learning and USING email marketing in your business daily!

If you have comments, questions, or just want to tell me how much you love this post please leave your comment below. 🙂

Liz

The Email Marketing Money Gettin’ Blueprint

In this blueprint I want to help you get started with doing email marketing in a PROFITABLE way.

The first thing you need to understand is email marketing is different than list building. List building as it implies are things you do to build your list.

Email marketing are the things you do to get your list to buy from you.

Yes, they go hand in hand, but they ARE two different things that require different skill sets.

With email marketing you are sending emails to your list to get them to take your desired actions e.g. buying something from you, signing up for something, relationship building things, etc.

So what skills do you need to be able to effectively use email marketing?

Basically you need copy skills or the money to hire someone who has them. We're going to talk about the copy skills. If you'd rather not develop these skills and would rather hire someone to write your emails for you then you can find people to do just that at many different places, but I highly recommend the Cult of Copy Job Board on Facebook >>> https://www.facebook.com/groups/copyjobs

The Skills You'll Need:

1. Get Them To Open Up – The very first thing you need to master is getting people to open up your emails. You do this by 1. making your people love you (you HAVE to build a good relationship with the people on your email list) and 2. having subject lines that grab their attention and make them WANT to open your emails.

Note: My friend Rob Stafford has a great swipe file of subject lines that are PROVEN to get people to open up emails. Get these, look at them, and use them to help you create your own subject lines >>> http://www.IMWithLiz.com/ProvenSubjectLines

2. Keep Their Attention – The second thing you must do is quickly get their attention to make them read your email. The first few sentences of your email are vital and should tell the reader exactly what benefit they're about to get! Why do they need to read your email?

3. Make Them Click – The third thing you must do is get them to take your desired action. Usually that's getting them to click a link, so they will buy something. The job of your email shouldn't be to get them to buy. It should lead them to a link that gets them to want to buy.

4. Make Them Love You – Every email you send should have some kind of value in it for the person reading it. If you do this in EVERY email you'll have skills 1-3 in the bag!

What You Need To Do:

So why not try your hand at this now?

Create an email that's going to go to your list. Find something that you can promote as an affiliate, or one of your own products, or something they can sign up for that pays you.

Begin by coming up with a subject line that will make them open your email! Again if you need some good ideas for subject lines I highly recommend Rob Stafford's Email Sniper product which is over 200 subject lines he's used to get people to open up his emails. These are great for ideas! http://www.IMWithLiz.com/ProvenSubjectLines

Create a few of these subject lines and pick the one you think is the best…

Next start on the actual email…

Remember to begin your email with text that grabs their attention and makes them want to read your email.

After that you need to present them with your call to action to take the desired action you want them to take. As I said usually this is going to be clicking on a link.

And last but not least… Make sure your email provides them some kind of value so you can keep them loving you, opening your emails, and buying from you.

Now this is a great little getting started blueprint, but you should work to continually build your email marketing skills in every single way that you can. Constantly study what others are doing, read all the information you can get on it, and implement what you learn to see what works for you.

Have questions about what I’ve covered here? Have recommendations for other options, resources, and/or services to help people with their email marketing? Just post them below!

So You Built A List? Here’s How To Cash In On It!

No matter if you have a list of 5 or 50,000 you need to be marketing things to that list that make you money. AND if you really only do have a list of 5 people you need to act like you have a list of 50,000!

Of course you want to write your emails as if you're writing them to ONE person, but you need to treat even the tiniest of list like it's huge and you're making a killing with it because before you know it you WILL be.

Now of course the first thing you have to do with any list is build a relationship with them. I suggest you have at least 3-5 messages loaded into your autoresponder that build your relationship with your list. We call these like, know, and trust emails.

I'm not going to get into relationship building in this post because I've created this post to give you a list of ideas of how you can make money from your list, but I did want to mention that whole relationship building because it is THE KEY to getting your list to buy from you.

So, once you have a few people on your list, and they've gone through your relationship building emails, here's how you can make money from the emails you send them…

Tactic #1: Send your list an email about a product you like.

If you've used a product that your list would be interested in and you liked the product see if they have an affiliate program. If they do you could tell your list about the product, send them your affiliate link, and make commissions for doing so!

Tactic #2: Send your list an email about a product that belongs to you.

If you've already created your own product this is going to be a great big “duh“, but if you haven't I highly recommend that you do. Creating your own product and selling it is INCREDIBLY profitable.

Note: I only deal with digital products at this point so I only recommend creating digital products. (Ebooks, video tutorials, software, apps, WordPress plugins/themes, etc.)

Tactic #3: Send your list an email about a CPA (Cost Per Action) offer.

A cost per action offer is an offer that you send to your list and you get paid $X for the actions of your users. Actions can be filling out a survey, downloading something, filling out a form, etc. You don't have to sell your list anything. Just get them to take an action and you could make money!

Tactic #4: Charge your list for emails you send them.

This is kind of like having your own digital product, but you would deliver the content via email. In the industry we call them e-courses. They are simply lessons delivered via email, and you can setup a sales page and offer your own e-course to your list.

Tactic #5: Send your list an email about services you offer.

Do you offer services for your niche? If not see what services they want, see if you can offer them, and then send an email to your list about the services you offer.

Tactic #6: Send an email to your list about a discount or special offer.

I know a guy who does nothing but go to product owners who have an affiliate program he can join, asks them to offer his list a discount on the product, and then he tells his list about the discounted product. He makes tons of money doing this because people LOVE a discount! You'll need to be in a niche with A LOT of products to do this though. 🙂

Tactic #7: Sell advertising to others.

You'll need a decent size list for this tactic, but you can sell advertising to others where you email your list their email ad. You don't make any money off of the actual email, but you get paid to send their email to your list.

Tactic #8: Email your list about monetized web pages on your site.

A great way to monetize your websites are with PPC (pay-per-click) ads (like Adsense) and then send your list to those pages. When they click on your ads you get paid.

Okay I'll be adding to this last as I find/come up with new ideas and I'll email you when I do as long as you're on my list. Not on my list? Then click here. You'll also learn a ton of other great stuff from me! 🙂

If you have any questions about what I covered here please let me know by leaving your comments below.

P.S. Need help with building your list and/or making money with it? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com