A Ton Of Traffic Strategies For Blog Owners

Currently I'm in the middle of doing the live Blog Marketing Kickstart Workshop. We've only got one more day left, and today (Day 4) we're talking about how to drive traffic using your blog.

We've talked about a lot of different blog marketing tactics, but I wanted to devote an entire day just to the traffic tactics you can use when you have a blog.

As I was creating a resource for my students I was thinking I wanted to have a page where I could list what I covered, but also have a page that I could continually update. You can't update a PDF document on the fly, but you can a blog post. So I decided to give them all the below strategies in a nice little PDF document and then directed them here to get the updates I'll be doing.

And since I love all my people (even those of you who didn't join this workshop… I see you. πŸ™‚Β  ) I'm even giving you access.

So here are the strategies I've taught so far. Some will make sense to you if you haven't gone through the workshop, but some to understand you'll need to have gone through the workshop. You can get access to the workshop by clicking here.

So take a look, use what you can, and I'll update this as I add more strategies.

Enjoy!

1. SEO – This is a BIG time consuming strategy that I only use on small niche sites. If it's not easy to rank in the search engines for keywords then I don't put a lot of time or effort into SEO. It's too risky for my tastes, BUT if you're not scared to lose the traffic from all of your work this is a strategy that DOES work.

2. Social Marketing – This is by far my favorite marketing strategy when it comes to your blog. Create great content, post it to your social media accounts. That's easy. The hard part is building a following on each of these networks. It can be done though and it's worth the time and effort. Plus… It's fun.

3. Share Buttons – Adding share buttons to your blog is quick and easy with a plugin and a great way to get more traffic to your content. Get people to share your content on their favorite social media network and get traffic from their efforts.

4. Guest Blogging – Writing for other blogs in your niche is a great way to get traffic from those blogs. Search for blogs in your niche, see if they accept guest bloggers, if not inquire, create great content, they publish it, you get traffic. There's a lot more that goes into this, but this strategy is worth the effort!

5. Interacting – Interacting where the people in your niche “hangout” online is a great way to get traffic to your site. Most places your people are hanging out allow you to have some kind of profile. Make sure you're linking to your blog in your profile so people can find it if they go searching for more information about you.

Forums, Facebook groups, Reddit, (other social media networks) Quora, etc are all great places to get started, but constantly be on the lookout for places where the people in your niche hangout.

6. Blog About Others – This is a great tactic that can do many different things for you including getting traffic. You simply pick a topic related to your niche, find blog posts related to that topic (5-10 posts are all you need) that are REALLY good, and create a blog post on your blog pointing to these posts.

Many people have “alerts” that tell them when their blog is mentioned on another blog and/or they have Google alerts for their name and will see when you do this.

However you should go the extra mile and contact them personally to let them know. You can do that via email or social media. When I have done this in the past I will post a link to the blog post on Facebook and tag those I've featured. That works AWESOME!

Use this tactic sparingly though. You can wear it out fast.

7. Pay To Play – There are many ways to pay for advertising for your blog posts. There are services out there like Blog Pros, banner advertising, solo ads, and even using social media paid advertising will get traffic to your blog posts QUICKLY!

I recommend taking a post that has proven to get interaction (comments, feedback, lots of views, etc.) and use paid advertising to take it even further.

8. Contests – Contests have been used to drive traffic almost since the Internet began. Now with all the technology to do these you have a lot of options. I highly recommend you do your own research on the best tools to run a contest, and then host a “share contest” with your people to get a piece of content shared everywhere. This will bring in quite a bit of traffic.

Here's an example I'm about to do…

I have a great blog post showcasing email templates people can buy to use in their email marketing. I plan to have a share contest and will randomly pick someone who shares the post as the winner. The winner will get every resource on the page for free as their prize.

That example is the most basic contest you can run and it works REALLY well! As I said you have a lot of options when it comes to using contests. Do your research, see what others are doing, investigate tools, and start using contests on your blog to drive traffic.

9. Viral Posts – Getting a post to go viral isn't the easiest thing in the world, but it can be done. The content for this tactic must be phenomenal and generally it needs to be a tutorial or a step-by-step process to get something done. Using an infographic to SHOW the process is a huge key too. People LOVE infographics and they share them A LOT.

There are other types of content that can go viral too, but it's hit or miss with this tactic. If you can get something to go viral though you can get A LOT of traffic!

More tactics are coming soon…

Liz

My Thoughts On SEO (Search Engine Optimization)

I've been building and marketing online businesses for a long time. Since 2004 and in Internet years that's like 300 years. πŸ™‚

I'm kidding, but I have been around for quite a while and I have seen so many things come and go when it comes to marketing and traffic tactics.

Something that has been around for years that I get asked about all the time is SEO (search engine optimization).

My broad view on it is that it's a waste of your BUSINESS time, and it's basically something that a lot of people make money with in not so ethical ways.

Meaning…

1. Spending a bunch of time working on SEO'ing your entire site and having that as your main focus for traffic (to me) is a complete waste of time. Especially when you're in an ultra competitive niche.

With so many changes in the search engines you never know when you're site is going to get dropped in the results or totally removed. It's VERY time consuming to stay on top of things, and do things the right way.

2. People create crappy software that you THINK you need so THEY make the money. Often times the software doesn't work, or quits working.

3. People offer crappy SEO services that either don't work or they don't follow through on, and YOU don't get any results.

In niches outside of Internet marketing I have a very simple strategy.

I setup a content site that is related to a broad niche that my niche is in.

Example: I have a health (broad niche) content site, but I'm in little niches in the health niche and the site only has content on these niches.

I then focus on long tail keywords and create a piece of content for the site just on these long tail keywords. I have anywhere from 5-10 content pieces (blog posts) created for the content site PER long tail keyword.

I focus PER piece of content in getting it ranked.

My content site is also on a totally different server with a totally different hosting company than the money sites that this content points people to.

I also need to state that this is REALLY good content that keeps people reading. It's not trash created for $5 for 500 words.

AND… I don't spend much time at all on these content sites. I hire people to do it for me. Because the amount I pay people each month to do this stuff for me, I make more money back (MOST of the time) each month. It doesn't make sense for me to do the SEO myself.

This keeps me from having to stay on top of what is and isn't working for SEO, and keeps me from buying crappy stuff related to SEO.

You wont see me teach SEO.

I'd rather spend my time optimizing videos for YouTube search or optimizing my Pins for Pinterest search because I get way more traffic from that stuff anyway.

Side Note: If you want to learn Pinterest marketing from me click here. If you want to learn YouTube marketing from me click here.

So… That's my two cents on SEO.

I've created this post for two reasons…

1. I get asked my thoughts on SEO so much that I needed a place to post a full answer so I can send people here when they ask.

2. As a discussion piece and based on comments here I will expand on what I've covered here, so… Use the comments below and let me know of any questions or comments that you have and I will update this post as needed.

 

Stop Trying To Be Awesome On YouTube!

I don't know about you, but I have consumed a lot of information over the years on getting traffic from YouTube, and it LOOKS really hard.

There's just so much you have to know, and so many technical skills you have to have, and all this equipment, and a great place to shoot videos, and on and on and on.

It's enough to make your brain melt out of your ears from information overload!

I truly thought it would be hard until I just started actually DOING it.

Here's the deal…

You don't have to have a bunch of expensive equipment to get started.

All that stuff about lighting, big expensive cameras, a “cool” looking space to shoot your videos, and all that stuff is important, and your videos WILL be better, but when you're just starting out all you need to do is pay attention to the light you're in and use your cell phone to shoot the videos.

You can shoot great videos with a cell phone, and a cheap video editing app.

As time goes on, you will get the “cool video” stuff down, and that's when you start upgrading to better equipment and software. You don't have to have it ALL to get started though.

Here's a few tips for getting started easily with your video creation…

If you're at home you can shoot your videos in a well lit room. Just walk around doing a practice video until you find a spot that doesn't throw shadows on you.

Or if you can find natural light by a window that's even better. You'll find that certain times of the day are better than others for good lighting. Test this at different times of the day.

Once you find a good spot and the right time of day to record in, you can use your cell phone and a tripod or “selfie stick” for it to hold it steady. Don't be a “shaky” video creator. πŸ™‚

That's it… Just start there.

Now here is where your focus needs to be when you get started. These things are the MOST important parts of using YouTube for traffic…

1. Having a great looking channel that is optimized for your audience.

2. Knowing what videos your audience wants to view.

3. Knowing how to make sure your videos are optimized so that your audience finds them when searching on YouTube.

These are the things you need to focus on learning if you're just getting started.

You don't have to be AWESOME to get started, you just need to start learning and using the the three things I just listed. Those are the real keys to success with getting traffic from YouTube.

Once you've done 10-20 videos then you can start upping your video game. Invest in a few pieces of equipment, find a great video editing software, and start making your videos better.

Every time you do a video, or educate yourself about making better videos, you're going to get better and better at it, but pay attention to the things that matter the most to get you started.

Simply put… Stop trying to be awesome on YouTube, for now. πŸ™‚

If you'd like to learn everything you need to know to start getting traffic with YouTube, I highly recommend that you go through the YouTube Traffic Takeover Workshop atΒ https://www.LearningIM.com/youtube-traffic-takeover-workshop

You'll learn all about video creation, building your YouTube channel, optimizing your videos so they actually get you traffic, and so much more. Grab your spot at https://www.LearningIM.com/youtube-traffic-takeover-workshop

The Truth About Traffic

If you've been following along lately, I've returned back to the basics because I realized that many many many MANY of my readers are struggling when it comes to creating an online business.

For those of you that are killing it. Congrats! We're going to get back to our “regularly scheduled” program soon, but THIS series is all about the basics.

So far I've covered…

1. Finding a niche that you love and that's actually profitable.

2. Creating a business foundation for your chosen niche.

3. Monetizing your business.

Now today I want to talk about traffic.

Once you have the first three things in place then you're ready for traffic.

Or are you?

So the first lesson I want to give you in traffic is that you need to be ready for it.

Is the page your sending traffic to ready for traffic?

Does it look good? Is it easy to navigate? Does it have a strong call to action?

Whatever it is that you're sending traffic to (be it a squeeze page, a sales page, a blog post, etc) needs to have ONE job and that job needs to be clearly stated.

For example if you're sending traffic to a squeeze page. You need to make sure you've got a good offer there that people will actually WANT, and copy that makes them want to get it right NOW, and an easy way for them to get it.

So the first step in getting traffic is making sure whatever you're driving traffic to is READY and will actually work for you.

Why would you want to go through the effort of driving a bunch of traffic if what you have isn't going to get you the results you need!

Now the next step is deciding what route you want to go with getting the traffic.

This is where most people melt down and try EVERYTHING.

DO NOT do that.

Is what you need to do is understand there are basically three ways to get traffic.

1. You can buy it.

You can pay for ads on social networks, you can buy advertising space on sites that offer it in your niche, and the list goes on and on.

If you KNOW that what you have gets results (meaning people buy from you, or optin to your list, or whatever result you want) then this is a great option because you will be able to recoup your investment and then some.

However if you don't KNOW that what you have gets results then you're going to spend A LOT of money getting it all figured out.

My rule of thumb with paid advertising is that I wont use it unless I KNOW I have something that will get results.

2. You can borrow it.

When I say borrow I mean use the traffic that others can send you. This is where you'll get affiliates to send you traffic and you pay them a percentage of your profits, or pay them for actions their people take. There's a lot of ways to do this, but you need a product and an affiliate program.

3. You can mine it.

This is where most other traffic tactics live. This is where you are doing things to get the traffic. You're “mining” it. You're digging for it. Tactics like blogging, social marketing, guest blogging, SEO, YouTube marketing, and the list goes on and on and on and on.

And mining it is where 85% of you will be at.

Now the last thing when it comes to driving traffic…

No matter HOW you decide you're going to get it you need to make sure that you're doing SOMETHING to get traffic every single day.

If you're using paid advertising you need to make sure that your ads are working (stat checking), you need to be testing other ads against your ads to get them working better, you need too be looking for more places to advertise, etc.

If you're running an affiliate program you want to be working on reaching out to affiliates, creating new promotional tools, etc.

If you're mining it well that's hard to say because there's about a million different ways to mine it. πŸ™‚

But you get the idea here. You need to be doing something each and every day no matter how you're driving traffic.

Okay so let's wrap up our talk on traffic here.

When it comes to getting traffic you need to…

1. Make sure you have something that is ready for it.

2. Know how you're going to get it

3. Never stop getting it. When you stop driving traffic you stop getting results. PLAIN AND SIMPLE!

Need more help with getting traffic? Then I highly recommend you check out the Get An Online Business Workshop. Everything I just went over with you is covered WAY more in-depth in that workshop PLUS everything else we've covered over the last several days.

You can grab your seat at https://learningim.com/get-an-online-business-workshop-wp

Okay that's it for today. Tomorrow we're going to wrap this all up and I'm going to tell you what you need to be doing each day to run your online business.

Talk soon!

Liz

The Traffic Stacking Method Revealed

I teach several different ways to get traffic. Having just ONE traffic method is dangerous. If something happens to that source you have ZERO traffic.

I use 3-5 different traffic tactics in my online businesses. Depending on the business and what I'm selling in it depends on what I use, but I always use 3-5 different traffic tactics. I call this “traffic stacking“…

Basically is what I do when I'm getting started with an online business I'll pick ONE traffic tactic to start with. Get it working for me, and manage it.

Then I'll add another one. Get it working for me, and manage it.

I keep repeating this until I have enough traffic to meet my income-goals.

Like I said, I call this traffic stacking and today I want to show you my Traffic Stacking Method.

It's a short video and you'll learn something very quickly that you can start doing right now to apply this in your online business.

Just watch the video below…

I'd love to hear from you! Just leave your comments below…

Liz

The Truth About Social Media Traffic!

If you're not using social media traffic you're missing out on a MASSIVE stream of traffic.

With social media you have two options…

1. Do things to suck the free-traffic from it.

2. Use their paid advertsing platforms to get the traffic from it.

I've just started my journey on the paid advertising platforms so I've been totally focusing on the free-traffic tactics. And that's perfectly ok.

The paid advertising is for when you have a “complete offer” that you KNOW turns people into buyers and you want to put a ton of traffic to it. That's my opinion on it anyway. I don't like loosing money, so I don't mess with paid traffic unless I know I have something that WILL make-me money.

Now before you get started with social media traffic don't jump on every social media platform out there.

Pick 2-3 of the BIG ones and use them. Use them for 30 days and do all you're supposed to do. Keep the ones that bring you traffic and dump the rest.

I use Facebook, YouTube (I actually got a high ticket customer the other day thanks to YouTube), and I'm now trying out Instagram and LinkedIn.

I have mastered getting traffic from Facebook, and it works REALLY well for ME.

I have mastered getting traffic from YouTube, and it works REALLY well for ME.

Now I'm trying the other two I just mentioned. This is what YOU need to do. Try them, see what works, and KEEP what works.

Don't know how to get started?

Then I have something for you that's really going to help you!

Kevin Fahey just came out with Volume 3 of his IM Checklists. This one is all about using social media.

http://www.IMWithLiz.com/SocialMediaChecklist

These are 30 checklists that Kevin personally uses in his 7 figure online business.

Each checklist comes in PDF format for easy printing, online spreadsheets, excel files, mind maps and even trello so you can share online with your team.

If you find yourself struggling to get the results with social media, these checklists give you a PROVEN roadmap to success and will help you get more followers, high engagement, and in return more traffic, leads, and sales.

I highly recommend these!

http://www.IMWithLiz.com/SocialMediaChecklist

Okay that's it for today. Tomorrow I'll share some of my personal tutorials with you on how to use social media to get traffic so stay tuned!

Talk soon!

Liz

Using Facebook Groups For Traffic

Here's another free way to get a ton of traffic from Facebook.

When we have an interest in something we tend to want to get all the information we can about it. Usually we want to get to know other people who have the same interest too so we have friends we can share our interests with.

That's why the Facebook groups feature is soooo powerful. If you don't belong to any Facebook groups go search Facebook (just use the search bar at the top of Facebook) for your favorite interest and you'll see what I mean.

supfacebook

So how can you suck traffic from these groups?

Well of course by just participating in them, networking, etc…

But an even better way to do it is to start your own Facebook group!

Yep just start one related to your niche!

I have my own Facebook group atΒ https://www.facebook.com/groups/BackpackBusinessLifestyle/

What has this done for me?

1. Given me a group of people who look to me for information about my niche (Relationship building which makes people buy from you)

2. Given me a place to advertise my offers and make money

3. Given me a place to advertise offers I'm an affiliate for and make money

Running your own group can be INCREDIBLY profitable for you, and it's super easy to do.

Here are the steps you need to take…

1. Login to your Facebook account and create your group.

2. When creating your group make sure you make it a Buy, Sell, Trade group because you get a lot of cool functions

3. You'll want to create a good looking cover image for your group.

4. Make sure you add a good description to your group (make sure to include a link to your main site in the description).

5. Go through ALL the settings and make sure that you use all the options you can.

Once you have your group created, make sure to add some content, and share your group on your Facebook page. Little by little you'll see your group grow. We will talk about ways to grow your group in future tutorials, but for now go get your group started.

I'll be posting more information on this post and in future posts about using FB groups to get traffic so stay tuned. πŸ™‚

Hot Tip!
Total FB Takeover is a training course and software program that shows you how to start your own Facebook group, get members, and monetize your groups. The software program allows you to find groups and even manage your own groups. Just the training alone is worth it because it teaches you EXACTLY how to get traffic from Facebook. Check it out at http://www.IMWithLiz.com/TotalFBTakeover

Let’s Talk About Facebook Advertising!

Okay so I want to REALLY get into the paid side of Facebook advertising. I'm seeing SOOOO many of my marketing friends just crushing it with Facebook ads and until now I've been scared to dip my toes in the water.

That's really hard to admit because generally I'm scared of NOTHING! πŸ™‚

So to help me I'm pulling in some favors and I'm going to grill a few of my Facebook advertising expert buddies on this topic, and then I'm going to take all my knowledge and GIVE it to you.

BUT…

I need your help!

If you have questions about anything related to using Facebook advertising I need you to post your comments in the comments section below. Please keep your questions relevant to using Facebook's paid advertising.

I'll take your questions and mine, go to my expert buddies, and get the answers we need. Then I'll give you access to all of my new found knowledge. Sound like a plan?

Okay, but you guys have to help and let me hear your questions by posting them in the comments section below…

I'll update this post as soon as I have the info we need. πŸ™‚

Liz

The Free Ways To Use Facebook To Get Traffic

Facebook is a great way to get traffic. We've all heard that a million times, right?

Well there's two sides to Facebook… There's the free traffic methods you can use with it and there are the paid traffic methods you can use with it.

Today let's talk about the free ways to use Facebook to get traffic! Below you'll find tactics that I've used and know to work. I'll add to this post as I find more…

1. Network and build your friends list – Before you do anything on Facebook you need to build your friends list with people who are interested in what you have to offer. The best way to do this is to find groups related to your niche, participate in them, and add people from those groups to your friend list.

By doing this when you post stuff to Facebook they will see it. I recommend spending 20-30 minutes each and every day doing this! Nothing you do on Facebook as far as using it to get free traffic will work unless you have a group of people on your friends list that are interested in your niche.

2. Interact in Facebook groups – I mentioned using Facebook groups above, but there are a few ways to use them. With this tactic you need to find Facebook groups related to your niche, interact in them, and when you can post content that leads to your offers. Just be sure that you are allowed to do so and don't be a jackass about doing it either. BE HELPFUL and not spammy!

3. Create your own Facebook group – A great way to get your offers in front of people is to create a Facebook group of your own related to your niche. Interact in your group, build a tribe, and put your offers and content in front of your group members. Again… BE HELPFUL and NOT spammy!

4. Post content to your Facebook timeline – Now there's a way you need to do this so that Facebook doesn't “penalize” you. Facebook HATES to give their traffic away for free. So if you post something and directly put a link into the post they don't show it to as many of your friends. So is what you need to do is make an intriguing post and then tell people that the link to what you're talking about is in the comments.

To successfully do this you need to…

a: Make sure your post makes people REALLY want to see what you're talking about.
b: Use an image to make them stop and read your post
c: Get them to interact – The more likes and shares you get the more of your friends list will see your post

Here's an example of me doing this on my Facebook page >>> https://www.facebook.com/photo.php?fbid=1028366827186616

Note: Hopefully you'll be able to see that post. Sometimes Facebook is silly. πŸ™

5. Create a Facebook fanpage – Now this is a HUGE undertaking with some serious strategy behind it and it's not for everyone. If you're a leader in your niche or you're trying to build a following behind your brand then this is for you. The short of it is…

Setup a fanpage, provide awesome content, and get people to interact. If you don't get people to interact no one will ever see your content or become a fan of your page. Because of how much goes into this we will be talking about it more and devoting blog posts and tutorials on how to do it, but I just wanted to quickly mention it here.

6. Make it easy for people to share your content – There are a ton of plugins out there that you can use on your blog that put share buttons on your posts. By using these you're making it easy for people to share your stuff through social networks. Like at the bottom of this post. πŸ™‚

Also when you post your content on Facebook make sure that you ASK PEOPLE TO SHARE IT! I know mind blowing… πŸ™‚ Seriously, you've got to ask people to share your content!

7. Have a contest – You've probably heard of this tactic before and although I'm listing it in the “free methods” of Facebook advertising you will probably have to pay for a solution to run your contest. But the basics of this tactic is you give something super cool and desirable away for free in turn for people sharing your content, liking your content, etc.

For example: You have a new ebook that's about living a vegan lifestyle. You could run a contest giving away something related that is super cool and something people in that niche would REALLY REALLY REALLY want. Get them to share your page about your new ebook and that enters them into your contest.

Now this is another tactic that does take a lot of work and something I'll be devoting more blog posts and tutorials to because there's a lot that goes into it.

Okay as I said, I'll be adding more to this as I try more free Facebook traffic tactics. Until then if you have questions about any of these tactics, have advice of your own, or anything else please leave your feedback/questions in the comments section below!

Liz

P.S. Need help with using Facebook in your marketing? Hire me as your personal coach for one low monthly fee AND get a ton of other benefits while you’re at it! I have just recently re-opened my LessonsWithLiz.com membership and invite you to take me on as your personal coach! Check this out >>>http://www.LessonsWithLiz.com