I see a lot of people out there struggling with building an email list and the reason being is because the “gurus” are trying to make it harder than it really is.
It's NOT hard!
You simply dive in head first, get SOMETHING setup, and tweak it as time goes on.
OR
If your first attempt is totally horrible you start fresh and do it better.
So before you even get started here please understand that building your list isn't hard and if you fail at it you can always start over.
Now take a deep breath and repeat that sentence over and over, and then dive into this tutorial.
What I'm going to give you here is a complete tutorial on how to start building your list in just 24 hours from right now.
Ready?
Let's go…
Step 1: Give Em' Something!
What problem does your target prospect have?
What can you create to give them (for free) to help them?
What does your target prospect WANT?
What can you create to get it to them?
This is going to be different for everyone because everyone is selling different things (or you're trying to get people to join different opportunities). But these two questions cover just about everyone.
Once you can answer this question then get to creating “the thing” you can give them for free.
Example: You want to build a email list of people interested in playing pool so you can sell them things related to playing pool. You could create a quick video series showing some “trick shots” they can do to “wow” their friends. And remember… YOU don't have to be the one creating. You could find someone who can do this for you.
Example: You want to build an email list of people interested in building their own website for their business. Create a checklist of what they need to do. Again, you could pay someone to create this for you.
I could go on with a million examples, but you get the idea.
Step 2: Build Your House
When building an email list you need a place to send people to to pick up your free offer. There are different terms for this. A squeeze page, landing page, optin page, etc, but basically it's a page online where you send targeted people to (that has text and your email list form) that entices people to put their information in to get on your list.
There are so many tools and page builders out there now that ANYONE can do this. If you absolutely can't you can also hire someone to do this for you. See there's no excuses here. There is a way to do it all. 🙂
Basically you just need one page to put your text (persuasive words) and your optin form on, and one page as a thank you/download page.
That's it!
Note: An autoresponder service is something you'll need for this step. It's where your leads “live” and where you can email them, and do some other email marketing tricks we will talk about in Step 3.
Step 3: Create Your Emails
Now the above two steps are what we call list building. Step 4 falls under list building too, but this step is all about email marketing.
Email marketing consists of emails that you create and send to your list. You can create one off emails and send to your list about things that make you money or you can create an email series, load it into your autoresponder, and your email list subscribers will get them in the sequential order that you setup.
There's two very important parts to email marketing.
Part 1: Your subject line – If your subject line doesn't get people to open up your emails, they'll never read your emails, and then they'll never click on anything that makes you money in your emails.
Part 2: Your email copy – This is the actual words you put in your email. Generally these are persuasive words that you will use to get people to click on a link in your email. If you can't get people to click you're never going to make any money.
Learning to write emails is a long process. You've got to learn what to write and then practice to get better and better. Is what I recommend you do is either hire an email copywriter or use email templates.
I have a great resource called My Email Templates that will give you 101 fill-in-the-blank email templates that you can use to create all kinds of different types of money getting emails.
You can see them at http://www.MyEmailTemplates.com
Now let's move on to step 4…
Step 4: Build Your List!
Once you have a page up where you can entice people to get on your list, you've got to start sending people to that page.
There are thousands of different tactics that you can use. If you want to start building your list in 24 hours I highly recommend you use paid advertising. Google PPC ads, Facebook ads, Instagram ads, (the list goes on and on and on) are a great way to get targeted people in front of your page and start building your list.
There are many different strategies out there for getting people to visit your email list building site. It's up to you to create a plan, implement it, and be consistent with it.
The minute you stop driving people to your email list building page is the moment you stop building your list.
Okay so to sum this all up…
Step 1: Give Em' Something! – Create something you can give away for free.
Step 2: Build Your House – Build a page to build your list.
Step 3: Create Your Emails – Create emails that get people in front of your money makers.
Step 4: Build Your List! – Use website traffic tactics to get people to your email list building site.
If you follow what I have shown you here there's no reason that in the next 24 hours you shouldn't have a fully functioning list building machine setup and building you your own profitable email list!
I wish you much success on your list building and email marketing journey!
Reminder: Email marketing is probably the hardest part of this entire tutorial. I highly recommend you pick up the My Email Templates package that has 101 fill-in-the-blank email templates in it to help you to start creating emails that get people to open up their emails, read them, and click on the links inside. You can grab access to the My Email Templates package at http://www.MyEmailTemplates.com
